June 5, 2024; Ticket Inventory Review, Tips & Tricks + Q&A
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Brooklyn Vegan Consequence of Sound Rolling Stone Pitch Fork Billboard Search Twitter for random keywords regulalrly such as presale, sold out etc. Pop Culture Podcasts All songs considered podcast by NPR Pop cast (New york times music critic) Additional Research Tools Song Stats App TikTok (looking for viral songs & artists) Google Alerts (keywords such as verified fan, annouces tour, pre-sale etc)
This session provides a comprehensive overview of ticket reselling strategies, industry insights, and audience Q&A. Hosted by Chokey, a 22-year ticket industry veteran, the discussion is tailored for those involved in or interested in reselling tickets. Key topics include the evolution of ticket demand post-pandemic, actionable research techniques, and specific examples from high-profile events like WWE SummerSlam, The Masters, and Kendrick Lamar's pop-up show.
Key Highlights:
Host Introduction: Chokey shares his extensive ticketing background, including time with WWE and as an independent broker.
Post-Taylor Swift Market Trends: Discussion of realistic ROI expectations and the industry shift post-pandemic.
The Masters Lottery: Details on this exclusive ticket opportunity, including application strategies and resale considerations.
WWE SummerSlam Ticket Analysis: Real-time market evaluation of SummerSlam tickets, advice on monitoring trends, and leveraging wrestling storylines for profit.
Ticket Research Tips:
Use Spotify, TikTok, and SongStats to identify rising artists and gauge demand.
Leverage Google Alerts and Twitter searches for real-time updates.
Follow pop culture publications like Rolling Stone and Billboard to stay informed.
Dynamic Pricing Challenges: A deep dive into ticket pricing tactics and how to navigate them.
Audience Q&A: Valuable insights from community questions, including tips on maximizing ticket ROI and managing speculative listings.
Upcoming Opportunities: Focus on Kendrick Lamar’s pop-up show pre-sale and advice on preparing for ticket purchases.
Closing Remarks: Chokey emphasizes the importance of hands-on experience, staying informed, and leveraging technology for success in ticket reselling. He invites participants to stay connected for future sessions.
(00:00) couple of ideas I mean I'll be very honest with you I uh I I don't typically I I typically just kind of go off the cuff and and just kind of do it on the Fly um it's uh I I find a little more enjoyable and just a little a little less structure goes a little a long way because uh gives people opportunities to to chime in and stuff um but I do you know I think we I do have kind of two topics that I want to talk about uh one is is going to kind of be uh tickets coming back down to planet Earth post tailor and then also um you
(00:38) know uh kind of digging into what do your own research actually means everyone says that but like what does that actually mean so actually you know uh I do have uh you know some topics but also I do enjoy the interaction and the AMA um obviously if if we're going to have a crowd like this which is totally f then we'll probably be short on the questions and that's okay too um but yeah we'll see how things go but uh and and then we we'll talk about a couple of thing you know Kendrick larus announced the show uh pop-up show today we'll talk
(01:13) about that for tomorrow and uh yeah some other stuff so we'll we'll see what comes up sounds good and yeah I definitely expect that there are GNA be some more people that are popping in I imagine they're just running a little bit late and honestly if it's okay with you uh I would prefer to give them a little more time to get in here just because like I said um you know I I love doing these but I do need chances to catch my breath and stuff so it is Nic just to have the questions and kind of bounce off of those so I if it's okay with you
(01:47) i' I'd prefer to wait maybe five or so more minutes just give some folks some time to roll in and and you know I'm just doing stuff around the house so it's it's I'm totally good if if you're okay with that yeah of course I have no set schedule so not a problem at all but um yeah it's been uh I've been I've been kind of all over the place I I I took my my wife to Mexico uh weekend before last and then we got home and then like two days later we had to go back to our hometown for uh both a bridal shower that she was throwing and a wedding so
(02:27) we just got home from that yesterday so it actually this is the first time I've I've sat still and had a moment to breathe like the last two two and a half weeks so it actually this is actually a welcomed kind of change of pace for an evening based on what I've had going on lately for sure you mentioned previously that you fly and travel quite a bit like that is that just specifically for your work yeah so it it is um so previously when I was with WWE um I was at their TV every single week so WWE does two live television
(03:03) shows every week one on Monday one on Friday night at you know different venues around the country so when I was on that schedule you know I was the only day that I woke up in and went to bed in my own bed was Wednesday every other day of the week I was either coming from a hotel or going to a hotel um so since that has uh I'm not on the road anymore so my travel schedule slowed down a little bit but for the most part it is is mostly work related um either you know live events that um bigger live events that that uh that
(03:41) um have some kind of implication on the industry or something uh but also you know taking meetings in New York taking meetings in La uh I take uh pretty regular meetings in in those two cities so I would say you know I'm certainly not traveling as much as I was when I was WWE which is great because that that really wears on you but yeah I would probably say on average I'm on like once a week um so which to most people that don't travel a lot sounds like just insane but um it's actually like it's a it's a welcome breath of fresh air from
(04:16) uh what I was doing you know uh year before last or La early last year where I was just living in hotels all the time so yeah I could definitely see that getting uh tiresome after a while yeah I mean that was like tour bus life like you know sleeping on a tour bus waking up in a new City kind of things so um it was incredible to be on that part of something huge like that but uh you know there are people on WWE staff who have been doing that life and WWE doesn't have an offseason so it's 52 weeks a year if Christmas Day is on a Monday
(04:56) night they're doing live TV um so you know there are people on that staff who have been doing that schedule for 20 plus years and I just I can't even wrap my head around uh that kind of stuff I did it for about three years uh four years and and it was a lot so anyway uh yeah it's a mixture of um personal but but it's it's it's very heavy on business and just in you know taking meetings with some industry folks and and also the the perks of Live Events and and working that into the schedule as well right so what were you exactly doing with
(05:40) WWE um so I was in charge of all of their ticketing for Live Events so they do roughly 150 Live Events a year they do 52 Monday night shows 52 Friday night shows and they do like a monthly uh pay-per-view or premium live event um so yeah they do about 150 shows a year and so I was basically I oversaw uh every ticket that Happ every ticket for any live event and then when the show was actually happening I was responsible for like making sure the show looked good on TV which sounds weird but like little things like you
(06:19) know you're in an arena but we have live cameras that are in those seats like live in those seats and so we have to make I have to make sure that like no one's standing up during a live broadcast to like block a camera and stuff like we have to have enough room so that no one is getting in the way of that live production because you don't really get a second chance on live TV so it was an incredible job I loved it so much um but the the travel schedule was just you know it really wears down on you after you know a year year and a
(06:53) half two years of doing that every single week you know every you know you you have to say no to basically everything with birthdays and friends and stuff because you're just there's no day off with live TV so um yeah so it was you know and I'm I'm a huge huge wrestling fan I've been a wrestling fan my whole life so to be part of that and do that was certainly top of the- mountain dream come true um sort of stuff taught me a lot uh learned live TV which is wild but uh you know it especially post pandemic it's it's nice
(07:30) to it's nice to not be in a hotel five nights a week um that really gets old so um but yeah it's uh it's a very it's a super unique situation um and and they you know every now and then I I will do some some Consulting for some of their bigger stuff WrestleMania some mer slam stuff like that um so I'll do some some Consulting but it's certainly not as rigorous of a SC as it was when I was fulltime there so right um do you mind me like just asking before we get started what made you get into doing like this service that you do
(08:13) with a lot of Discord servers um you know what so I mean just like everybody else uh you know the pandemic um really you know so during you know when the pandemic happened obviously um tickets came to a halt right I mean I was literally on tour one day and then the next day we're home and definitely and we had no idea what was in store for us over the next like two years but so with no tickets I kind of had to figure out you know the bills are still coming in I had to figure out how I was going to make it through the pandemic so just
(08:51) like everybody else I was on I joined Discord I got into you know we did the pools and the heaters and all of the stuff that people were flipping and did that to kind of get by and then once we got out of that and got back to quote unquote you know normal life um it kind of be once ticket started up again post pandemic there was a heavy appetite for post pandemic flips because the things you were flipping during the pandemic are not what you're flipping now right like you're not going to Target to flip gym equipment or
(09:24) whatever weird stuff was flipping dur the pandemic so there was an appetite for post-pandemic Stuff um so I was really one of one of if not the first provider I kind of wrote the blueprint of kind of just how the information is shared with people and then once you know once Taylor Swift happened it was kind of Off to the Races and it became this gigantic new took on a life of its own but uh yeah I mean I didn't join Discord until like March 2020 or something because I had to find something else to make things work so
(10:05) yeah once we came out of the pandemic it kind of turned into a natural a natural progression um and there was an appetite for post pandemic uh resale stuff and I was like hey I've got this uh unique skill that I enjoy teaching people so and you know honestly it is it is I I really really enjoy I love doing stuff like this I feel like I have you know I feel I get to share this superpower with other people and help them make money and and share what I've learned and stuff um because when I came up there there was no Discord there was
(10:41) no one to kind of help you along you figured everything out by yourself so I really enjoy it but yeah that's how I that's how this all came together really was just like everything else all roads lead back to the pandemic right on um uh did you send and I haven't been watching are you did you send a ping reminder yeah I sent it in probably probably a chat that you uh you probably don't see um okay so yeah I'm not 100% sure but I mean we might as well get started and if we have other people straggle in I think that's going to be
(11:15) completely fine yeah totally that that's totally fine with me um you know I will happily obviously take questions from the the people we have here but with this kind of audience I will probably just do more of more of a one-sided thing and then if if anybody has questions we can certainly uh pivot there but I will probably uh keep it a little less AMA style since we just have a small group um and you are going to record it yes yes definitely okay cool um because yeah I do I and just you know I don't mean to ramble before we get
(11:49) started but it's really people have a really hard time learning new stuff everyone's comfortable with what they're comfortable with whether it's sneakers or whatever they're selling and so I'd love to work with you on how we can get people over the fear of of doing new stuff um and and getting into this thing because there's so much money to be made and I would just really like to see how whether it's pushing the recording or however you and I want to do it I would just love to brainstorm some ways and how we can um you know
(12:23) show people that it's don't be scared there's there's money to be made and and just because you're not comfortable and it doesn't mean you can't make some money yeah and I think like a lot of that probably comes down to like people just seeing other success from um other people that are doing it so that they can actually see that it's real I think that's how like a lot of people get started like we are primarily like a group of I would say mostly Amazon sellers and then we ALS we also do a lot of other stuff as well I think that's
(12:50) kind of how most people get started in the Amazon space and then when they see other people actually succeed and they're like hey I'll actually give that a try yeah 100% um and uh yeah I totally agree with that so um you know maybe we could figure out ways to draw up some success or do we could brainstorm stuff but I do want to figure out ways that we can encourage people because that's what we're all here for is to encourage everyone to make money so whatever whatever I could do to help fit into that puzzle I would be more than happy
(13:22) to sounds good definitely um so yeah if you want to I'm ready to ride rock and roll whenever at this point I will probably aim to to be in the like 30 to 45 minute range we'll see how that goes but I will probably aim to be done by 8 o'clock if that's okay with you for sure um we'll see how stuff goes like I said I'm off the cuff so it might be shorter might be longer who knows definitely yeah and we can get started whenever you like cool um awesome uh thanks all everybody for joining I am your ticket provider I am
(14:00) chokey uh it is really great to be here and to talk to tickets with y'all um I uh just for those of you who do not know me do not know uh who I am where I came from um or why you should care anything about what I have to say on the topic of tickets uh just a very quick history about me uh this is my 22nd year in the ticket industry I sold my first ticket in 2001 or 2002 one of the two um and uh I I worked at Ticket Master for a bunch of years uh and then I also worked at a major sports entity uh as the Director
(14:42) of ticketing as well um and I also spent about a decade plus as an independent broker myself um so I have been on both sides of the coin I've kind of seen things from both sides so I have a kind of a unique perspective about just full circle uh all things tickets so um typically we do this in an AMA style format where we keep it real casual we keep it real light um we just because of the size of our crowd tonight it will probably be less on the questions um and more just kind of me uh we're going to cover two kind of two topics one smaller
(15:21) one and one larger one uh the the the smaller topic tonight is going to be uh we'll call it coming back down to planet Earth uh and we will discuss the landscape of ticketing and uh how things are progressing post Tailor Swift uh and post you know as we get further away from the pandemic um how you know how ticketing is affected by that and just kind of what to expect where we are and where we're going sort of thing and then the other topic that I want to talk about and we'll spend a little more time on is basically the research portion of
(16:00) all of this uh everybody loves to say you know do your own research uh not Financial advice uh but what does that mean like that those are just words uh we will break down kind of things you can do to research events um so that you can kind of uh explore uh your own calls and your own things to buy uh listening to myself or other providers on what to buy is great uh but there are days where literally thousands of tickets go on sale and obviously I cannot cover them all as an individual um so we will talk about research and how to how to do
(16:42) ticket research and we'll also talk about the ticketing industry just a little bit um I just want to make it like super clear that uh if if anything that I say doesn't make sense if I use some terminology that you're not familiar with I do tend to use some uh ticket industry terms sometimes um if you are not familiar with those terms or they don't make sense to you please chime in and just like ask because otherwise I don't know um and at any point if something I say triggers a question that you might have uh please
(17:16) feel free to speak up uh the more that you guys speak up the the better this thing goes usually um so with that said just right off the bat does anyone here do we have any questions we'd like to discuss before I kind of go into uh I kind of go into uh ramble mode does any do we have any questions about anything that's happened recently there's something that happened today there was a there was a big uh Advent on Oilers pre-sale today for this I mean public sale for the Stanley Cup uh there was some stock available it looks to be
(17:49) doing pretty well do we have any questions just out of the gate about anything that we can uh use as a a jump off point from my end I think I would like to just kind of discuss a little bit about like The Master's Call that you mentioned uh I think it was last week and and then also maybe go over a bit of the WWE SummerSlam event that you also called as well okay I think some of it might be like a learning experience because I personally bought some tickets for that and so if it's okay with you either now or when we're done the
(18:21) session just kind of like review exactly what I did yeah I would actually love to start out with that um uh and we can talk Masters as well so let me start with Masters just a little bit because um that generated a lot of questions and interest and some people were confused about some stuff with Masters I just want to break that down a little bit um the Masters overall uh is probably the toughest Sports ticket in the world uh it it is in my opinion one of the toughest tickets in general in the world uh just to put this in perspective there
(18:59) are only two tickets that I have not physically held in my hand over the last 22 years one is uh the Olympics and one is the Masters every like those are the only two um so the Masters here's the deal the Masters is one of the few events that still uses hard tickets if you're not familiar with that um and you're only in the mobile era uh hard tickets are hard stock they are physical actual you know old school tickets that maybe your parents talked about or you've seen online or whatever um they are actual tickets that they're not tickets that
(19:39) you would uh they're not actual like tickets in the genu in the uh typical form they're actually called Badges and so what they actually are is like imagine maybe a a lanyard you'd wear around your neck at a conference or something like that um that's actually what your Master's ticket is it's a it's a lanyard badge that you wear around your neck um so the master specifically has if you do not follow golf uh which most of us do not um the master specifically has practice rounds the entire uh way up leading up to
(20:17) Master's weekend and um and and those are profitable but the real profit comes from the actual Master sessions which are like Thurs Friday Saturday and Sunday now be the reason the Masters is one of the toughest tickets on planet Earth is because the only way to get Master's tickets is through the lottery that I posted about um late last week and on top of it being a lottery it is not a lottery that you can really um [ __ ] around with it's not a lottery that you can uh put in a thousand entries or uh automate anything or
(21:01) anything like that uh the Masters takes their ticketing very seriously they are a very prestigious uh event and so they take things they take everything extremely seriously so if you played around with that that Lottery form you would notice that when you sign up you have to actually give your social security number and the reason for that is number one they actually match up the they actually match up your address that you give with addresses associated with your social security number um but also they do that so that uh your entry
(21:41) is linked to your your social and so you cannot really fabricate a bunch of entries it also means that you cannot do a bunch of entries for people that live in your household so you can't if you live with your parents you can't have your your parents sign up in addition to you unless you have uh different actual physical households for them um the other unique aspect of Masters because they're hard tickets is they physically get shipped out and I realize that a lot of you may not have ever dealt with an event uh where tickets are actually
(22:17) shipped out for the most part these days the only events that actually have that are festivals where they will ship you a wristband um and so it doesn't change anything really really about resale except for the fact of obviously you have to wait for the badges to arrive typically they arrive about two months before the Masters um and when you sell them the exchange that you sold them on so uh if you're selling using listed uh listed will take care of this for you but they actually provide you with a shipping label for your buyer and then
(22:54) you use that label to physically ship your ticket so there's no train transer or anything like that um so um those are kind of the unique aspects of it obviously when you're shoing anything physical uh you always want to get a receipt from FedEx or UPS that's showing that you dropped it off instead of just using a Dropbox or something like that uh because that is your only uh kind of proof that you did what you were supposed to do so a lot of the questions that I got about Masters were like I see all of these uh War
(23:29) and threats about reselling what's the deal can I do this um like I said the Masters is very prestigious they take themselves super mega seriously um all of that you know they take Great Lengths they probably take more lengths than than most other things to kind of protect their tickets from being resold um if you ever look on StubHub a couple months out from the Masters there are never a ton of Masters tickets that make it to resale which is part of the the reason why they go for so much not only is it a lottery but you know it's a lot
(24:04) of Hoops to jump through with the social and the physical address and all of that stuff so that's kind of why the Masters is such a big uh profit potential if you happen to win and I do want to say while I have personally lost the Master's Lottery 22 years in a row um I I do know of at least three people uh for groups that I provide for that actually did win last year um so it is possible it's not impossible to win um and just to kind of put this in perspective I believe the the practice rounds at a uh face value
(24:42) of $100 with a four ticket limit and the uh regular rounds had a face value of $140 a ticket um this year and keep in mind every year is different it just like was Sports is always performance based right so you can always make an educated guess about resale but Sports is always going to be contingent on performance for the most part so the market for Masters is always going to differ based on who's playing obviously if someone like Tiger Woods is playing it's a you know if if the the mega stars are playing it's going to bump pricing
(25:19) up a little bit it's going to bump hype up a little bit um but who's playing the weather storylines how the golf season's G all of that stuff just like any other sport but this year the practice rounds went uh for about $11,000 on average each which would be like 9x uh and then the actual rounds of the Masters about two three weeks out we're going for about 2,000 a ticket uh which would be like I don't know 15x something like that um so on a four ticket limit I mean you're looking at anywhere from like A3 to $6,000 profit uh literally
(25:54) for filling out a form so it's a great OPP opportunity it's super easy you don't have to put any uh money up front right away when you get chosen obviously you do need to put that money away you know put that money uh up front but it's a great opportunity so did that did that answer kind of what you wanted to talk about Masters were there any specific questions or you just wanted to talk about kind of the whole concept yeah in general I think that covered everything um the only other thing that I would just say is I would proba I would
(26:25) probably assume you'd recommend that if people know other people that have their own address and their own internet connection to basically have all their friends and family to enter in like on their behalf right that's right um you know I one of the guys that won last year um I I believe he did something like he owns a gym and so he ran like a promotion in his gym where like he got people to sign up with their actual info and like offered them 00 cash if they won stuff like that I people get really creative with it but yes it is something
(26:58) that you would need someone to sign up and again it gets dicey with the social security number and people are like what's going on here so I would probably stick to family and friends but if you did want to offer some kind of bounty um you know the only negative with something like that is because things get shipped and they're not going to get shipped until like February or March of next year you kind of have to trust that that person is going to get that shipped and follow through with their end of the bargain right so uh but yeah this is
(27:27) definitely something that you would need to uh Network a little bit to help you with multiple entries um and I do want to go back just for a second to the kind of what they you know they make it very clear you can't resell these you can't resell these etc etc um you know here's the the realistic notion is this no sports team or entity is going to come out and say yes please resell our tickets we would love that right like that's not something that that's not great for like you know PR so the Masters do say you can't resell they
(28:03) make all these threats and stuff but the worst they're going to do is like just like anything else they they'll cancel the order right and so obviously you should not list your Master's tickets until probably early next year I would say make sure everything's kosher and good but um yeah a lot of people had questions about that that the wording on the website and it's literally just a scare tactic because they don't want want to be customer facing and encouraging people to to buy to resell yeah um all right do you do state
(28:38) Social Security yes it it does require a social security number to to create an account with the Masters um and and that is they they ask for that uh because it your entry is then tied to your social so it's kind of hard to uh duplicate a social for multiple entries but yeah you do have to provide a social security number in order to do that entry and you know just just for reference that that form if you have not seen it I posted about it late last week uh but the form is open until June the 20th it does not
(29:17) matter when you submit your your entry as long as you get it in um I will remind probably once this week and then once right before it closes um but like I said it is some of the easiest money you can make because uh you know because it is it is uh it's always profitable no matter what because it's so hard to win that Lottery yeah and Ron uh I know like I believe you're in between like Jamaica and Canada um I like when you fill out that form you have the option to choose your own country so like with with Canada it asks you for the last four
(29:53) digits of your social insurance number um for like if you're still a a permanent resident of Jamaica it'll probably ask you for whatever corresponding numbers you have there oh oh I didn't know that I was just thinking about it like I have several friends I could tell about this like hey this as soon as possible and to picky back after from what he he said if you win hey I give you 2 250 for it 100% yeah and and yeah people gotten creative and and unfortunately um as far as outside the US uh kind of unique variables I I'm not going to be much
(30:33) help there because I am us-based so if you do have a question about that um I am not the person to come to but uh I'm happy to help with with anything else uh but yeah I mean there are lots of people that travel from outside the US to to go to the Masters um so you know they're they're definitely uh you can certainly still apply even if you don't live in us there may just be some some different things you have to do um but certainly worth looking into take the time to do some entries obviously it's a long shot to win but
(31:12) it's free to enter and it takes you know 10 minutes and uh there's a nice profit at the end of the day if you do end up getting lucky so um yeah it's a it's a great it's a great thing to to uh to look at into and spend some time on definitely um so you mentioned WWE I could I could teach a college course about WWE you wanted to talk about Cleveland specifically our SummerSlam um I tell you what let's you know I I really enjoy doing this because um it it it's um giving specific examples instead of broad Concepts is
(31:57) always uh always very helpful why don't you pull the seats that you bought section row and the cost per ticket um pass those along and and we'll talk while you look those up we we'll talk a little WWE um just in general and um yeah we'll talk about suers a little bit so you grab those for me and I'll I'll just give a little o overview of kind of wrestling in general um wrestling a lot of people turn their nose up at wrestling because the only thing they know about wrestling is Stone Cold Steve Austin or the Rock and that was uh 25
(32:35) years ago 28 years ago now so um you know here's the realistic notion about wrestling professional wrestling is more popular right this second than it has ever been ever um you know the some some really cool storyline driven stuff was created during the pandemic uh and that stuff has come out of the pandemic and and been very popular with fans um you know WWE and Netflix just Inked a a major billion multi-billion dollar deal for the TV rights to Monday Night Raw uh Monday Night Raw is the uh Flagship show on Monday nights it has been on the air
(33:22) since 1994 every single Monday it has been on the USA Network obviously in the US uh it's on uh sportset is that a thing in Canada what's the uh I forgot what the Canadian channel is but anyway um it's uh and it averages anywhere from like three to five million viewers a week so it's a it's a very popular show and starting January 1 um it it will move over to Netflix and so obviously it that changes the game a lot so wrestling is Mega hot right now um very popular um and a lot of people saw the success of WrestleMania which happened in April
(34:09) WrestleMania is obviously the Super Bowl of professional wrestling uh you know at one point WrestleMania was like a $250 get in on two nights at a stadium uh which is pretty insane and you know those tickets were as cheap as like 40 or 50 bucks um you know uh premium floors for Wrestlemania uh you know first five 10 rows will sell anywhere from five to $10,000 a ticket I mean it is wrestling fans are very passionate they love to travel uh wrestling fans uh there are wrestling fans from 50 plus countries that come
(34:44) into WrestleMania uh WrestleMania is an insane tourist or sorry not tourist it's an insane Money drawing situation because people come from all over the world um and so but wrestling is one of those things because it it's it's live and it's continuous so like it doesn't have an offseason like baseball or football it runs 52 weeks a year um no matter what and if you do not keep up with professional wrestling even uh lightly um it is a little more difficult to buy it for resale because uh again when you're doing TV twice a
(35:25) week 52 weeks a year you're talking about 108 events that on paper to the common person who doesn't watch professional wrestling they all look the same every Monday Night Raw looks the same every Smackdown looks the same and people kind of look at that and they're like I'm not buying that it happens once a week year round no way um you do have to keep up with wrestling a little bit that does not mean you need to sit down and watch every minute of mondy Night Raw every Monday however it is certainly a good idea if you want to buy wrestling
(35:57) tickets for resale to you know there's a YouTube video they do where it's like uh highlights of raw it's like a a five minute video just kind of that kind of thing just keeping up with the general concepts um I will say this wrestling is a very under bought thing it is a very Niche uh ticket to buy because a lot of people do not watch or keep up with wrestling so they do not understand uh what to buy or what events are better than others and stuff like that um you know wrestling is really great because uh you know wrestling again when
(36:34) you're when you're doing 52 weeks a year there are on sales constantly for wrestling and uh for the most part uh you know I believe that every single Smackdown and every single Monday Night Raw has sold out so far this year and and those events take place in regular Arenas so we're talking 15 to 20,000 people and those have every single one so far 2024 has been a sellout um so there's a ton of money to be made on wrestling but you do have to keep up with it a little bit uh in order to kind of know it's very storyline driven so
(37:12) you know who's the current champion what of the big storylines um it's very soap opera esque so uh it has its highs and lows but um the fans that are into it are really really into it they travel for it they um they spend a lot of money on it it's it's a very passionate fan base so with that in mind we're going to specifically talk about uh SummerSlam by request just for context for those of you who do not watch wrestling SummerSlam is probably the second biggest event of the Year behind WrestleMania it takes place obviously
(37:48) normally in August um it used to be in arenas uh maybe two or three years ago they actually moved it to start doing it in stadi uh so it does take place in Cleveland at uh the stadium there where the Cleveland Browns play so it is a lot of tickets um so with that in mind uh let's talk specifics what kind of seats did you buy uh and and what did you pay for them and we'll take a look at them so I did it more so just kind of as a general experiment just because I am myself relatively new with ticket selling and
(38:27) sure so um I did by by all means I did go outside of your advice a little bit um that's okay and so because I was just looking and like when you mentioned at the top of the session you want to talk about do your own research I think I think this will help with that and this will kind of be like a good a good learning experience so the section was 149 uh row row 39 seats 23 and 24 and I do believe what the market is now I definitely overpaid so the cost the cost um was 264 each okay and just those two seats yes
(39:10) okay cool so let me uh let me just pull um let me just pull up what we're working with here and you know here is um you know here's just a little more context about wrestling uh if you if you don't keep up with uh if you don't keep up with it maybe you heard about it maybe you didn't but last summer uh WWE was actually bought by TKO which is the company that owns UFC um it had been WWE had been owned by Vince McMahon uh independently had been a public traded public traded company but had been owned by Vince McMahon for
(39:49) since the 80s uh so there was they Inked a like $20 billion deal or something last summer so t KO now owns WWE um they have taken over WWE in one of the the you know hottest periods in wrestling history um so on one side uh the storylines the the product right now is super hot super enjoyable it's getting great ratings it's doing great business um and it's it's reselling well for the most part here's the other side of that coin WWE is very good at business uh they have realized and recognize that they are very hot and
(40:30) popular right now and so what we have seen over the last six to nine months um is we have seen an increase in ticket prices and stuff like that to uh to meet that demand obviously WWE wants to maximize their dollars uh which is bad news for us right because we're trying to maximize ours but uh yeah it has gotten a little dicey recently because WWE is playing around with new pricing models they're playing around with raising prices their prices had been pretty standard over the last like 10 years over the last 12 months those
(41:10) prices have definitely gone up that's definitely something if you're brand new to wrestling um that is kind of you're playing in a sandbox that is uh it's new territory and you know TKO is playing around with how they're pricing WWE stuff and stuff like that um with that said let's take a look so all right so 149 okay so and let's Okay so 149 is going to be like in the lower bowl of this stadium and if we're comparing it to football it's going to be like on the on the the far end of like the end zone so it's in the it's in
(41:58) the end obviously wrestling is a center stage the ring is in the center of the field so um you know that certainly makes a difference but so these seats specifically um you know so we paid 264 a ticket out the door you know the cheapest ticket right this second uh is 214 there's another four pack at 226 but then we quickly jump up to 247 250 and then very quickly again jump up to 280 295 um here is here is kind of here are my thoughts um my best advice for you between now and SummerSlam so basically the you know the months of June and like
(42:45) the first half of July I would recommend um Loosely casually just keeping up with wrestling and like I said that could literally just be going to YouTube on Tuesdays and watching clips from raw clips from Smackdown reading some news just casually here's here's the deal we're so summerslam's a major event we we're definitely we're definitely not at SummerSlam in storyline yet so the matches that are being set up the feuds that are happening the product is focusing on the next big event which is actually called Clash at the castle
(43:29) which happens in like two weeks in uh in Europe so we're focused on that right the second once we get out of of that which will be like the third week of June then we've got a six week buildup to SummerSlam so it's going to be the month of July is going to be Mega crucial for SummerSlam uh because that's when they're going to set the matches they're going to they're going to set the feuds they're going to set the story lines and all of that is directly related to Fan interest so I don't I know things don't look great right now I
(44:03) personally think uh as we get a little closer to SummerSlam assuming that we get some some a couple of killer matches a great title match um you know if something like if the rock decides to come back he he did a program from January until April uh with Cody roads uh and that was big- Time Business it got a lot of eyeballs on ESPN and stuff like that um but I think the month of July is going to be very pivotal for this because we don't even have a card yet we have no idea what matches we're going to have or anything about this
(44:35) event you're essentially you're going because you're trusting that WWE is going to put on a great event um so my advice to you I would probably put these things at like 325 a ticket right this second and just leave them and what I would definitely do I would keep up with just glancing at the market looking at uh not just your section but you know 145 146 147 148 and and then on the other side the mirror sections like 117 to 124 I would check those maybe every other day and just get a general idea like eyeball it and are the number of
(45:21) tickets and ticket listings is that number going down or is that number going up I would definitely think that uh there will be something major that happens at Clash of the castle to set up a a big time match or matches at SummerSlam so I I would certainly you know I would even go as far as uh WWE pay-per-views are on peacock I don't know if you guys get peacock and Canada I don't know how that all works but I would find a way to watch Clash of the castle which I believe happens again in like two weeks because they're going to
(45:55) they're going to use that to set up SummerSlam and I think it would be really useful for you to just watch that play out and then how it affects the ticket Market but once we start putting together matches and a card and this event starts coming together which will be during the month of July uh that is when I think we will start to see some ticket stuff pick up um and you know I think you could probably get out of this thing you know making $50 a ticket or so it won't it won't be anything lifechanging but again um you know I do
(46:31) have a feeling that these were probably a little cheaper originally they may got dynamically priced up which is not your fault it's very easy to like fall into that trap um but yeah I think these were like originally maybe like 200 bucks a ticket so obviously that makes a big difference you know you're You' be making you'd be making money or at least breaking even at this point if that was the price that you paid so those are my thoughts on that but again wrestling is one of those really unique things where um the ticket sales are and the
(47:00) and the hype is directly related to the product they're putting out every single week and so uh it'll be really interesting to watch uh how they set up SummerSlam over the next two months um but I do think once we start once we get a world title match once we get a couple of Big Time matches and figure out how the pieces fit together I think I think this Market will go back up um and and I I think you can get out of this thing making a couple of bucks but uh I would advise you to keep up with it and maybe start finding ways to casually keep up
(47:37) with wrestling just for the sake of tickets for sure and I definitely appreciate that and like the the whole thing like why I mentioned why I did this is just kind of as an experiment because I wanted to see how how things changed and I knew it was going to be relatively low risk like even if I lost half the value wasn't even a big deal um but also when I originally bought the the tickets I was comparing against subhub at that at that time and at at that time those tickets and all like this all the similar sections they were
(48:06) selling for quite a bit higher so I wanted to see I wanted to see how much how much it changed and changed quite drastically which doesn't surprise me because obviously more more tickets come on the market but it was just quite surprising how much it changed how quickly yeah and and here's a really important thing that maybe uh maybe some folks don't know or didn't realize um when you were looking at StubHub uh before like the first pre-sale or like immediately after or during a first pre-sale most of the time the tickets or
(48:41) inventory that is going to be showing on StubHub is what's called speculative listings and it's exactly what it sounds like someone is is speculating on what the market will be like they're listing tickets uh it's normally like the last row in the section and they are trying to uh get up an order and then fill it later uh as they think the market settles down so it's really important obviously I do recommend using StubHub in the secondary to navigate through and price compare but when you're talking about the very first free sale for an
(49:22) event um when you're seeing tickets on StubHub if you ever see tickets on StubHub before a concert or goes on sale or pre-sale and you're wondering how those people got their tickets most of the time they don't have them they are spec listing and they will fill those orders later it's a very dangerous game it's it's um it's discouraged by most but there are still guys essentially it's just like doing options it's basically doing options on the stock market but with tickets um and so that you know that is certainly that plays in
(49:54) here because I have a feeling what you were looking at what you were seeing we speculative the listings so essentially it's a it's a a fake Market that people have have created um and and then the the real Market takes shape once the actual inventory uh starts to get listed does that make sense yeah 100% And then so okay cool with the general like when you're going into it with the expectation that you're going to buy this and hopefully sell it for this a lot of it comes down to obviously what's happening in the marketplace with that
(50:28) particular event artist Etc and then your own prior experience of on how past events have done yeah and and look uh trying to quote unquote read a ticket Market predict whether it's going to go up or down that is one of the toughest aspects of all of this because every single tour every single event every sport every team every uh every V within a tour is its own unique situation so Nothing fits into neatly into a box everything has variables exceptions Etc um which is why you know the first thing group owners
(51:12) ask me all the time like do you have a guide and I'm like if I were to guide on this uh it would be 3,000 Pages because trying to explain all the variables and stuff so really that is why the best way to learn this stuff is a through conversations like this where I'm talking General concept but the general concepts that we're discussing here like the concept that I just talked about with speculative listings or even with you know WWE and the the content they're putting out you know Performance Based applies to sports um the best way to do
(51:48) this is through conversations like this but also doing exactly what you did which is uh buying something low risk and then just basically using it as as a um as a an education tool watching uh how the whole thing plays out from start to finish the variables the exceptions that kind of thing but I mean look I've been doing this 20 plus years and there are still times we like I'm positive a ticket Market's going to do this and like it makes all the sense in the world on paper it checks all the boxes and like it just does the opposite for
(52:22) whatever reason um at the end of the day people can people say but flipping tickets is gambling um I say you are trying to predict human behavior you are trying to predict the human behavior associated with people attending Live Events what they'll pay for it and when they'll buy it and so it it that you know when you're talking about human behavior there's always going to be exceptions variables and like sometimes stuff that makes sense just doesn't play out for whatever reason definitely thank you appreciate
(53:03) that yeah of course so we we're already like kind of at uh where I wanted to end so I do want to get to like the two tops that we talked about what we'll do a little condensed version of them uh the first thing is just coming back down to planet Earth post tickets a lot of people got into tickets during the Taylor Swift and the Adele and the Morgan Wallen and like that 18month period was just absolutely unprecedented it never happened before will probably never happen again um people were consistently getting 100% Roi 200% a th%
(53:37) it was just like a complete money printer um a lot of that was coming out of the pandemic uh artists hadn't toured people hadn't done anything they hadn't seen their artist we're reaching the point now several years out of the pandemic where almost everybody major touring artist who is able to tour has toured at this point so now we're getting into um repeated tour second legs artist touring again which that's fine there's still money to be made but we're reaching a point where like the the realistic Returns on tickets on
(54:17) average there will always be extreme outliers but the average return that you should expect is somewhere in like the 20 to 25% uh range and if you ask anybody else who invests anything if they're happy with a 20% return almost everybody will say yes uh but some people have gotten so used to the insane returns uh that they've seen since they got into tickets over you know Taylor Swift era um that they're we starting to come back down to planet Earth with ticket prices and tour prices are going up and so my advice to
(54:55) you the whole Reon I'm I'm saying this is I do think if you've been doing tickets and you you were doing it during the Taylor Swift time in the Dell um my advice to you would be just realize and be conscious of the fact that tickets are coming back down to planet Earth we are returning to a somewhat normal post Tailor Swift era and realistically there is no other artist on planet Earth that has ever commanded ticket prices like Taylor Swift not even close so my advice to you as you are buying and searching um be a little more cautious than you
(55:33) normally would a little a little pickier about what you're buying because as we come back down to planet Earth the the cheap the cheap seats the the cheapes will be fine the premium locations close to the stage will be fine um but the things that are going to suffer are going to be what falls in the middle which is going to be mediocre seats that are a little price a little bit too high and not to throw you under the bus here but uh the example we just went over with SummerSlam is a great example of that where the seats are are pretty
(56:11) run-of-the-mill you know middle of the road they're probably 50 $60 too expensive a ticket and those are the seats that um are going to get people in trouble because again we're we're we're we're correct the we're correcting things post Taylor Swift to come back down to where things were before the pandemic which is like 20 25% 50% on a you know on a good day and then you know 100% is like a great day so just keep that in mind if you have gotten used to and spoiled by Taylor Swift Adele Morgan wall and um um returns and margins just
(56:54) know that we as we move forward I would be a little pickier and you should not you should adjust your expectations on what you're going to see in a on a return uh down to a more realistic um a more realistic kind of 20 to to 25 or 30% um on that return so that is that uh and then the LA the other thing that I really wanted to cover tonight was the research aspect uh and again uh people are always saying do own research but no one ever takes the time to explain what that means and so here are a couple of things that you can do um you know my
(57:34) calls are great I TR I I have to wrestle when I post a call with knowing that a ton hundreds or even thousands of eyeballs are going to be on this event maybe they weren't on it previously so when I make a call uh there are things I don't call that end up being profitable I don't call them specifically because uh yes they're profitable but if you had put a thousand extra people trying to buy four tickets uh on that event uh that might have changed the market and it it's not as profitable anymore right so I have to be I have to finally I have
(58:10) to walk a fine line when I make a call I have to be confident that it can support a larger audience so with that said um you know the best thing that you can do a lot of ticket buying and knowledge is pop culture based uh if you are not a pop culture person you will need to find ways to integrate um pop culture content into your daily life what I mean by that is I would recommend if you're a Twitter user or an Instagram user start following some major pop culture uh entities on social Rolling Stone uh Brooklyn vegan
(58:55) is like they hand like they cover like Underground Music uh Brooklyn vegan consequence of sound c um any music news Pitchfork is probably the most popular any music news site you should work that into your social digestion and kind of what you're consuming uh because you even if you're not buying it you want to be up to date on what when if artists are releasing albums if they're touring if they have if a band member leaves the group things like that so you need to find ways if you do not already do this to integrate
(59:36) and digest and consume as much pop culture news as you can um um billboard is a great one uh anywhere that talk that kind of gives updates on tours and music news and album news and stuff all of those things uh Factor into ticket resale and how much something is going to resell for uh because again at the end of the day we're playing around with human behavior so um the other thing that that I really can't recommend enough um you know I assume everybody has a Spotify uh account on Fridays the when I wake up in the morning on Friday the the
(1:00:21) first thing that I do I try to listen to every single new album that comes out on a Friday I sometimes it takes you the whole weekend sometimes I do it in a day but I listen or not the whole album but I listen to at least three or four songs from every single album that gets released every Friday because you never know what you're going to find and as you start listening to these bands and seeing them on Billboard or pit work or whatever or in my calls you start to put together a knowledge uh and a a knowledge base to help you navigate
(1:00:59) these tickets um so you know just to give you an example of this so I'm listening this was I don't know two two two and a half years ago I'm listening to doing my normal Spotify situation and I come across this album that like just kind of Pops off the page it's got every song is just like radio friendly uh that album ended up being by a little gal known as a Olivia Rodrigo I heard that record she had just announced like a club tour at that point I heard that record I'd never heard of her before I was like I gotta buy this tour
(1:01:36) this tour is going to do great that tour ended up being one of the bestselling tours of the year you're not going to find that needle in the Hast stack every time but being familiar with albums that are coming out whether they are what you normally listen to or not you do have to venture outside of your um outside of your comfort zone and what you normally listen to because there's money to be made in all genres of music whether you listen to it or not so you don't have to love it but you do you should be familiar with um kind of what albums are
(1:02:12) being released and who's touring and stuff that will help you um to go a step further um uh you can you know for each of those artists that's releasing a new album you can go down to the bottom of their like artist page and they have related artists or like people that listen to this artist also listen to XY and z and you should poke through those those artists you never know who you will find and if you find something that sounds good and you think could be really popular or you really like and dig like jot them down explore their
(1:02:49) website are they on tour right now if they're on tour do they have dates are those dates sold out what do those dates look like on StubHub um and if they're doing well make a note so that next time go follow them on social so that next time they announce a tour you'll be informed about it you will have a knowledge base of what their last tour did because you were just poking around um but it's also a great way to discover new music discover new artists you know everybody is going to be buying Beyonce and Drake and Taylor Swift and Morgan
(1:03:22) wallan and Adele once they have reached the arena or stadium level they're on everybody's radar your goal is to know about them before they get on everybody's radar and in order to do that you do have to take the time to explore those artists explore those tours and and just consume as much new music as you can because you never know what you will find that will end up being profitable um so that's number one Spotify is a great tool the other thing you can use is an app called song stats SG stats it is a free download um it is
(1:04:08) essentially a music data app you can type in search for any artist on the planet and um and uh go down to the bottom and hit audience and it will actually break down all of their social numbers YouTube SP Spotify Tik Tok Etc it will break all of that down by City uh around the world but specifically in the US so if you have a huge tour if I make a call for a huge tour it's 35 dates obviously you can't try to buy 35 dates at the same time uh so you know which date am I going to buy what should I focus on what's the deal
(1:04:48) um you can go here and actually look at their streaming numbers by City And you can see well you know for the first hour on the East Coast it looks like they had the most number of listeners in Atlanta Atlanta wouldn't be my first choice personally normally but I'm GNA search Atlanta because it seems that they have a great following there uh sometimes that pans out most of the time it does sometimes it doesn't for XYZ reason but it's still a great way to get familiar with just how popular an artist is in a specific ific City
(1:05:27) obviously rap artists are going to be more popular in Atlanta than they're going to be in Portland Oregon um you know Kenny chzn or country song country artists are going to be more popular in Birmingham Alabama than they are in Portland Maine um and that's just the nature of you know the people that live there and the the dynamic of that City so all cities are not created equal so song stats is a fantastic app um the one thing that I do want to just caution you with because obviously Spotify will give you the monthly streaming numbers of how
(1:06:05) many you know how many people are listening to that artist on Spotify and sometimes they're huge numbers something ATT trap you do not want to fall into especially with some of these EDM house um and and rap artists that do a lot of collaborations um sometimes an artist numbers will be inflated on Spotify because they have a song where they're featured on someone else's track so they're essentially borrowing those streaming numbers from that other artist so make sure that you actually dig into those songs and if they if it seems like
(1:06:42) a lot of their top songs are them being featured on someone else's song you can probably assume that maybe they're not as popular as the initial glance at their Spotify numbers would Jess and that's just coming from someone who has made that mistake many times where I have over uh I have over uh overbought an artist because I didn't dig deep enough into their Spotify numbers um so the other side uh you know other pop culture things uh there are a lot of podcasts if you're if you're into the podcasts um a podcast
(1:07:26) that I really like uh it's called Uh all songs considered it is done by NPR they release every Friday uh every Wednesday and Friday the Wednesday show is just about uh they play like four or five artists that have albums coming out in the next like six months and they play like one song and they talk about the artist a little bit and then Fridays they actually feature like six to seven new records common theme um where they play a song from that record and discuss it some of them are you know super duper obscure weird NPR type
(1:08:05) situations however some of those bands again are not on anyone's radar and you could hear that and hey this is pretty good let me see what their tour dates look like you never know what you will find so I I like listening to all songs considered on NPR um also the New York Times music critic does a pop podcast called popcast uh p o p c a St um that is once a week uh that is more like just uh pop culture music discussions he'll review an album or long form conversations that's more just keeping up with music landscape it's kind of
(1:08:43) interesting you're not probably going to discover any new bands from that but again consuming uh consuming pop culture related things is very beneficial because at the end of the day pop culture and and what's hot and what's you know what's popular right now uh drives ticket sales right and then the other kind of last thing you can do with just things you already do probably every day is Tick Tock um pay attention to Tik Tok there have been so many artists over the last 12 to 18 months that have literally gone viral because
(1:09:20) of Tik Tok and that has translated into huge ticket sales because everybody uh is hearing them on Tik Tok so if you're going through Tik Tok and you continuously hear a song over and over or you know um if something becomes very prominent in your feed take the time to actually look into that artist um instead of just scrolling to the next video take the time to look into that also you know look up uh the top 10 music people to follow on uh Tik Tok start following them start bringing make the information come to you you don't
(1:10:00) necessarily have to go to the information and find it with social media you know start following some people that will bring the information the content uh to you and your feed so you don't have to really adjust your behavior a whole lot you just have some new faces new bands uh new Publications in your feed and again you never know what you'll find uh just by you know consuming what they're putting out there um and the last thing that I can recommend is if you do not use uh Google uh Google Alerts uh I would highly
(1:10:40) suggest using Google Alerts if you don't know what that is essentially you can save any search phrase and have Google email you uh news articles that contain that sech phrase and you can do have them email you daily weekly monthly um I have Google news alerts set up for things like announces tour uh sold out verified fan pre-sale and yes it's annoying to get that email every day but again that information is coming to you in a neat nice little box it's Google emailing you 15 news articles about anything that includes the word
(1:11:25) sold out or announc this tour and again you never know what you will find uh doing that kind of stuff and on a similar notion the last thing I could probably recommend um probably once a week I do a search on Twitter for just words like pre-sale sold out um just trying to find people that are complaining or discussing uh some kind of hot event um and sometimes people will be chatting about events that I had never even heard of uh and you dig deeper and find out there are a lot of other people talking about that same
(1:12:04) event and lo and behold that event ends up being super profitable and very under the radar um there are lots of events that go under the radar that are profitable but again uh they're profitable because there are 30 or 40 tickets for sale on StubHub versus five or 600 that's a different scenario right so there are certain things that cannot support the weight of a bunch of people buying um tickets for resale but if you do your due diligence and um start like tailoring your social media and kind of some of your internet habits that are on
(1:12:44) a daily basis so that you are starting to consume a little more pop culture news about music and sports um I guarantee if you do that for like a couple of months you will find at least one thing that will make you some money uh that you didn't know about previously so those are a couple of things about research um and kind of some specific things that you can do and as you do those things you will start to discover other things uh that are related or very similar that will also help you uh kind of in the same way it'll be a Snowball
(1:13:16) Effect once you start doing that a little bit you will quickly find other tips and and ways to make that process easier uh but again you don't have to change a ton of your behavior uh just adjust some of your the stuff you're consuming to to uh stuff that will consume some some pop culture stuff that will help you in the ticketing realm uh and not everything's going to be a slam dunk but there is value in just keeping up with the landscape of music and what's currently popular and what's coming up as far as albums are concerned
(1:13:51) um keeping up to date with that uh there is certainly long-term value um in in in that knowledge and and kind of that Foundation um so with that said Do we have any questions does that spark any conversation I know we're running a little long at this point but do we have any questions about anything that I just said positive negative confused anything like that so with what with everything that you mentioned there I do like all those recommend for all those Services keywords methods Etc um because like a lot of that stuff like from Google
(1:14:30) Alerts to emails to Twitter um that's stuff that I will personally like Implement into the server as well because like we have a lot of bots that pull a lot of stuff from like Twitter emails like that and then people can set certain keywords to get notified that way as well so that they don't have like their their uh emails blowing up um but yeah I think a lot of that's very helpful um with song stats specifically is that like song stats.
(1:14:56) com is that and like is that the the paid app that that cost a little bit per week no uh songs the song St app there is a free version uh the paid version I believe gives you like super detailed analytics that don't really do anything for our purposes but no the actual just base app is all you need it's free um you can you don't need to pay for it um and again that will allow you're only concerned with the audience portion of that happens at the bottom so once you search an artist you can click audience at the bottom and that is actually part
(1:15:31) of the free version okay cool um but yeah the other great thing about everything that I just mentioned everything I just mentioned is free like nothing C Google news like news alerts doesn't cost anything social media doesn't cost anything unless you're paying for Twitter but you know none of that involves putting out any money it's just about setting up that stuff to arrive in your inbox arrive in your social feed whatever arrive on your phone so that you can can start to consume it and it becomes part of kind
(1:16:05) of your daily internet habits um I would you know again the Publications the Rolling Stone uh billboard consequence of sound Brooklyn vegan uh any site that specializes in music news and tours um I would recommend following on social and and even checking out their website Maybe you know every other day um because keeping up with that stuff will certainly help you excellent does anybody else have questions for chokey at all maybe maybe not um one thing that I do want to talk about just like coming up tomorrow uh
(1:16:54) Kendrick Lamar has announced a popup show in Los Angeles uh the show happens in like 3 weeks uh but obviously Kendrick has been uh at the Forefront of everything uh recently due to his Feud with Drake and all the music then the the diss tracks that came out with that so uh that pre-sale starts tomorrow it is a rare uh cash app uh pre-sale uh if you do not have a cat again I don't know how this everything I'm about to say is for the US I I know you can get it in Canada but I don't know if there's any extra hurdles to jump through uh the cash app
(1:17:37) card is what you need you can go to the you can go sign up for a cash app card you get your card number and your expiration date immediately they do mail you a physical card but you can sign up now get your card number you do the important thing and the the unique thing about cash app uh you do have to load your card ahead of time uh which gets a little tricky because it works like a debit card so whatever you load is all you have to use so you kind of have to guess how much the tickets are going to be and like load enough money but that
(1:18:17) pre-sale is tomorrow I think prices are like $50 to150 so with like a four ticket limit so if you wanted to load like $275 it would more than cover what you needed for like four of those $50 tickets um but that call will go up later tonight uh if you don't have a cash app or don't feel like screwing around with that process uh there will be I believe another pre-sale or no the public sale will be Friday I believe so I'll have all the info and details about that later on tonight um and then uh don't know if we'll do anything for
(1:18:56) Friday aside from Kendrick but then we will start looking at next week and start uh we will definitely have a couple of calls next week as well so look look for Kendrick uh in the meantime I would suggest maybe going to get a a cash app card set up loading some money on there I think Kendrick is definitely worth a look tomorrow um and then uh we'll go from there and and and we'll continue to to see how we can make some money excellent I I had another question chokey when you're looking at uh pre-sales and public sales is there
(1:19:30) anything in particular like why you would specifically Target a a public sale over a pre-sale like obviously pre-sale is more we would assume limited um and we would have more access to tickets but are you still regularly buying the public sales as well yeah so this is you know here's the realistic notion uh most of the time the schedule goes like this you have an initial first pre sale on like Tuesday you have a second pre-sale on Wednesday or Thursday and then you have a public sale on Friday most of the time and
(1:20:02) again this is going to differ tour to tour show to show but just in general you know when you get to the public sale on Friday typically a good chunk of the inventory has been eaten up in one or more of those pre-sales that's already happened that week in addition the dynamic pricing that that is kind of our the thorn in our side Dynamic pricing being uh ra Ticket Master raising the the face value of of an event or tickets to an event in real time while the uh event is is is on sale um that you know they use data and analytics uh to to
(1:20:44) decide on when when and how much to dynamically price and so once they have all that data from the pre the pre-sales typically you will uh typically you will see Dynamic pricing go into effect a little more uh with on the public sale um so yeah I always search just because again you never know what you're going to find but you know the the two downsides on the public sale are typically there's not a lot of stock left uh and then also uh it's common for prices to be bumped up a little bit on the public sale versus the Bree sale uh
(1:21:22) but the flip side of that coin is by the time you get to the free- sale everyone that's bought in the oh sorry by the time you get to the public sale everyone that's already bought uh has uh you know theoretically listed their tickets so by Friday for public sale you have a nice Market uh to to compare pricing to on StubHub and stuff like that so the Market's already formed you have that to compare it to side by side uh but the downside there is you're probably going to have less stock dropping on Friday the the best typically the best time to
(1:22:01) acquire inventory at the most reasonable price and locations is going to be like that initial pre-sale um so you know I always encourage to you know don't wait for the second pre-sale or the public sale because you never know what's going to be left um the best opportunity typically is is that first pre-sale um that typically happens earlier in the week cool and then like you mentioned earlier um when we were reviewing the SummerSlam about how y you feel like those tickets that I got were probably dynamically priced up and they were
(1:22:41) overcharged um besides like just reviewing the overall Market yourself manually when the tickets are released how can you tell uh what the initial prices were for like individual sections with being dynamically PR um you can't uh which is really fun um it's one of the it's it's a it's one of the things that I hope gets rectified uh through all of the kind of congressional attention that Ticket Master and Live Nation are getting right now um My Hope Is that we will fix some of the stuff that is broken in tickets I
(1:23:21) think you know I think that at the very least Ticket Master should be required if if something is dynamically priced they should be required to make it very clear what the original price of that ticket was because and that's really for a fan just buying right no one wants to do they got ripped off but for our purposes it's important because you can see what your competition possibly paid for that same seat so just using your SummerSlam tickets if you knew that those tickets were originally $175 plus fees or 175 you know you probably
(1:23:57) wouldn't have bought them right or you would have thought twice um right now the way it's set up they make it seem like the price displayed is always the original price that's not the case um and you know they're banking on people not being none the wiser and uh so it's a very obnoxious uh it's a very obnoxious thing because you have no way to know what the original price looked like or how much more you're actually paying by a dynamically Priced Right definitely so yeah that's uh a constant forign in the side that I really hope uh gets gets
(1:24:40) looked at and rectified uh soon most likely not but you can hope right I'm trying to get optimistic but yeah it's uh it's it's pretty [ __ ] up that there owed to to do that um so yeah it makes it difficult in real you're making decisions in real time and you don't even know uh you know you don't even have an accurate scale for for what you know what you're actually buying and what you're paying for it so it definitely adds a level of of frustration to the buying process uh and the fact that you have to do that in
(1:25:17) real time just makes it it's another reason why uh it really takes some time and just do just doing the on sale and this is one other thing that I do want to encourage everyone even if you are not planning on buying something you you're low on cash you don't feel like it you can't hold it whatever I if you really want to learn this industry and learn how to make money in tickets the best thing that I can advise you to do is participate in these on sales join the Q get through Q practice carding tickets you don't have to buy them
(1:25:53) practice carding them and if you want to take that a step further uh jot down the section in row and cost of whatever you carded that you didn't end up buying and keep track uh keep track of how those tickets sell from on sale all the way up until the show actually happens you will obviously it will become clear whether you made a good decision or a bad decision not buying it but also it's a it's a great opportunity to learn um and you you don't have to buy something to do that so if you really want to learn
(1:26:27) this long term I would suggest participating in as many drops as you can practice the process and even if you don't actually purchase them uh there is still value in learning the process and then again if you want to take it a step further keeping track of that and actually monitoring it in the spreadsheet or whatever that is how you really really really learn this stuff um but that takes it's a lot of leg work and a lot of just um it's a it's a long-term thing so but I promise there is so much money to be made uh in this
(1:27:03) industry and so if you really want to learn it whether it's a side hustle or you want to make it a career um those are the kind of things that I would advise doing because there is no better way to learn the ins and outs than just kind of getting your hands dirty and and and getting involved in it yeah definitely I mean I think that's the same with any type of business model agreed actually doing it and getting dirty is what's going to ensure in the long term you're gonna have the most success yeah agreed and it it gives you
(1:27:37) a front row seat to how all that stuff works and of course reading my calls and and listening to me talk about or whoever recommending is great but if you're not learning it yourself at the same time uh you know the advice of somebody else is only going to take you so far definitely so that's all I have tonight um I appreciate everyone joining um if you could pay me when this thing goes up with the recording uh that would be awesome uh and and you know I would like to make these a monthly thing and and figure out how to get some more people
(1:28:14) engaged and involved and uh not scared of tickets because uh I think there's a learning curve but I think uh it's there's a reward too for sure 100% um yep so thank you everyone I know you went a little over I appreciate everyone being here thanks for spending time with me um and I hope you learn something and my DMs are always open uh and please send me a DM if you have a question or something I'll be happy to help however I can thanks for inviting me and uh we'll we'll chat next month thanks JY very appreciated thanks so much appreciate it
(1:28:50) have a great night guys you too