June 24, 2025; General Q&A

Video link: https://www.youtube.com/watch?v=TCyeGG1Cdx0

Summary

Key Insights:

Current Market Trends 📉 The last few weeks have been slow for ticket sales, a typical trend for June as concerts from earlier months take place, leading to fewer on-sales. 🔄 Anticipate heavy activity in late July and August as shows for the fall and next year are expected to go on sale.

Upcoming Ticket Sales 🎤 Addison Rae has a presale that occurred recently, with a general artist presale scheduled for Thursday—make sure to sign up by tonight! 🎶 Maroon 5's fan club presale offers a smaller queue and has historically high demand for floor seats. Joining costs $49 for a chance to secure tickets.

Ticket Buying Strategies 🎟️ When signing up for presales, consider targeting smaller venues to reduce competition: opting for cities like Charleston instead of major hubs can yield better results. 📊 Keep track of ticket prices across various platforms and learn to analyze how market demand fluctuates over time.

Understanding Non-Transferable Tickets 🔒 Non-transferable tickets are designed to deter scalping but come with risks; potential buyers should take caution and research before purchasing. 🔗 Utilize wallet links and other technology to navigate resale, but acknowledge the risks of fraud and potential issues at the gate.

Data and Analytics 📈 Admire the importance of maintaining your own ticket data and trends rather than relying solely on third-party services. 💡 Train newcomers on ticket potential by tracking historical ticket sales and pricing trends, fostering deeper market understanding.

Notable Events and Sales 🌟 Dolly Parton begins her Las Vegas residency soon. High demand is expected, especially if priced affordably; expect to see strong sales. 🏈 College football tickets, including the Ohio State vs. Michigan game, will be available soon—register for alerts to stay updated.

Actionable Summary:

Planning Ahead 🕒 Stay proactive! Sign up for artist presales and monitor ticket sales closely to act quickly once inventory is released. 🚀 Spread your selections across various time zones for shows to manage multiple purchases better.

Effective Use of Ticketing Tools 🔍 Keep your own spreadsheets to track ticket sales and market movements for better decision-making when purchasing. 💬 Engage with experts or communities to gather insights and advice on ticket strategies.

Long-term Success and Strategy 💪 Emphasize the importance of understanding market dynamics and the emotional connection with ticket sales to effectively navigate this complex landscape. 🤝 Build relationships with other ticket buyers to share insights and strategies that enhance overall success.

Timestamped Summary

[00:00-04:00] July is typically a slower month for concert sales due to many events happening earlier in the year. The speaker encourages attendees not to be disheartened by the current slow pace, as ticket sales for fall and winter shows will pick up soon.

[04:00-08:30] Discussions include ticket sales for artists like Addison Rae and Maroon 5, with a highlight on Dolly Parton's upcoming Vegas residency, which is expected to garner significant interest.

[08:30-12:15] A Q&A session begins with a question about Billy Eilish’s non-transferable tickets. The speaker explains challenges in transferring such tickets and discusses platforms that might help, emphasizing the risks involved.

[12:15-17:30] The conversation shifts to data analysis tools for ticket pricing, where one participant shares their struggle in obtaining historical ticket prices since Ticketmaster's changes. The speaker highlights the importance of understanding market dynamics and the impact of various factors on ticket sales.

[17:30-25:00] Insights are shared about how emotions influence ticket purchasing behavior, and attendees are encouraged to track their own sales data for better decision-making in future transactions.

[25:00-30:45] The speaker discusses the importance of maintaining active phone numbers for Ticketmaster accounts to enhance Q positions and account strength.

[30:45-35:10] Specific events, such as pre-sales for Maroon 5 and college football tickets, are addressed. Tips for choosing shows based on their Q sizes and market dynamics are provided.

[35:10-40:00] Dolly Parton's upcoming shows are emphasized, with advice on pricing expectations, and a mention of DJ Joe's shows in Texas, suggesting buyers consider the market dynamics and timing.

[40:00-45:30] An overview of WWE shows related to SummerSlam is presented, pointing out the potential for high demand and pricing, particularly for a Raw event following SummerSlam.

[45:30-50:00] The speaker discusses various strategies for attending ticket sales, including different venues for Maroon 5 and Cage the Elephant, and their respective sales dynamics.

[50:00-56:00] Attendees are reminded to sign up for relevant pre-sales, explore pricing changes over time, and marked insights shared for learning purposes are reinforced, aiming to improve future purchasing strategies.

[56:00-1:00:00] The session wraps up with acknowledgments of the community and a reminder for participants to reach out for any questions or further guidance on ticket sales.

Video Transcript

(00:00) i apologize um okay so I did my whole speed i did my whole thing talked to myself for 10 minutes and then looked down and had a DM from Jordan jordan what was the last thing you guys heard uh you were kind of just mentioning how it's slow this week or in the last three weeks oh boy okay um okay so uh let's see all right so the uh the last couple of weeks have been slow uh as most of you know which is not terribly surprising june is historically one of the slower months of the year uh because all those concerts that we bought in

(00:38) January February March April are now happening and playing off and so you don't see as many on sales in the summertime uh however uh second half of July into August you will start to see uh these shows for uh late fall winter and even into next year go on sale so uh don't be disheartened a ton by uh how slow it's been uh this week uh in particular is is super busy uh we will talk about Addison Ray that went had a weird gap pre-sale this morning we'll talk about uh Maroon 5 um and we'll talk about a little

(01:16) college football and dig into that a little bit um and then we will also talk about maybe my favorite thing on sale this week uh which would be Dolly Parton in Las Vegas uh and Before You Snicker uh make sure you check out what I have to say about that that actually goes on sale uh tomorrow afternoon uh and the other thing that I want to just mention is uh I will probably talk about one or two things that on this call for tomorrow or later in the week that I may not do a write up for and the reason for that is uh I like to try to reward the

(01:55) people that dedicate time to be here um a little bit and so uh we might talk about a thing or two that may not be available to those who didn't join us tonight uh which I hope is appreciated uh so we'll get to that a little bit later uh with that said and again I am so sorry about the technical boomer difficulties uh with that said uh Jordan you typically like to start us off with some questions on behalf of the group or things that you've been mowing over uh what do you have for me uh to get things

(02:29) started i'm going to throw a curveball at you and I do not have any questions for you to get started today okay um all right no problem does anybody just before we kind of get on any kind of tangent does anyone have any questions uh just in general about anything related to tickets that you'd like to start off with [Music] i got a Billy Isish question for you okay so I purchased Billy on a non-transferable date understanding risk i think we we DM'd a little bit about this sure and I didn't realize listed uh

(03:11) isn't doing a a transferless sales okay so is there any other platform you'd recommend and then is there any services you'd recommend to gen the links like I looked into secure SMP pass and I saw in the Gen or in the Insomniac Discord they recommended ticket transfer or do you have any thoughts on either either of those yeah I mean S&P has kind of become the the the leader just to back up a little bit and and set the table for those of you who don't may not understand what we're talking about couple of weeks ago Billy Isish put a tour on sale and artists do this every

(03:47) now and then especially more popular artists who are very anti-resale they will have what's called non-transferable it's exactly what it sounds like uh there are certain states in the country New York Colorado Illinois uh that don't allow non-transfer uh so they are kind of exceptions to the rule but the the the goal here from the artist point of view is good optics to say we did everything we could to prevent scalpers uh as usual in this industry where there's a will there's a way and so what essentially has been developed over the last couple of years is uh technology

(04:22) that can take the ticket data from that non-transferable ticket and create a wallet link that essentially when you sell the ticket you send that wallet link to your buyer and they can they can add it instantly to either their Apple wallet or their Android wallet um and it's kind of a skirt around the rules uh there are some negatives and kind of some some uh risks that come along with that um and you know the big risk uh to note is that once wallet links started becoming uh anytime that you skirt around the rules there will be diehard fans that that you know piss and moan

(05:08) about it and try to um try to get you in trouble for it essentially and so once this kind of became a prominent practice uh there were Tik Toks going around basically informing fans that if you buy a ticket and it gets delivered as a wallet link uh if you say that your ticket did not work at the gate there is no way to rebute that or refute that because wallet links do not show up on a scan report and I know we're getting really deep right now but just to kind of give you an example so there were these Tik Toks going around essentially showing customers how to commit ticket

(05:48) fraud and get your money back and make our lives a living hell so as we talk about this question I want you guys to realize just wanted to give some backstory and also some risk uh why you don't see me talk about non-transferable a ton because there's just so much risk and I would never want to be responsible for that so with all of that said um S&P has kind of taken the lead it to me you know either one of those is going to be fine uh they're using the same technology uh as far as where to sell it um I don't know offhand because

(06:30) I know that a lot of exchanges if not all of them do not allow for wallet links to be a method of fulfillment for the one of the you know for many reasons but one I just talked about a little bit ago um honestly honestly you know first of all it's a really hot ticket it's a big situation so you want to make sure that you dot all your eyes and cross all your tees i don't know offhand if there is a place listed a Jace that would solve this problem for you i don't believe there's going to be in the current landscape um you know my

(07:20) suggestion would be to find uh someone that you trust that uh would essentially be be able to sell those for you uh someone who does not use listed um you know a lot of bigger guys do not use listed uh I don't know if that's something that is feasible for you again um it might be a little difficult for me to take those on uh myself just because of the way my my uh my situation's set up but I might be able to find you someone who would be willing to work out some kind of deal uh don't DM me about it tonight uh but maybe um maybe you know after the 4th of July holiday uh

(08:08) send me a DM and I'll see what I can do to help you i always want to try to help you move stuff like that if I can but again uh this is kind of an example and for this it's definitely worth it uh for how you know how hot Billy Eyish is uh but this is kind of one of the situations of uh you never know what's going to happen uh on either side of the coin when you buy um non-transferable and so there's always risk and it's your job to assess whether that risk is worth it uh and and whether it's worth the the the possible headache that could come along with it um does that does that

(08:45) somewhat answer what you were looking for yeah no I appreciate that i I can try to track someone down though i'll shoot you a message worst case cool cool cool yeah I know most of that was uh you know already known you know 95% of that I was mostly trying to educate folks who were just looking for some context on what we were talking about but as always shoot me a DM and and I will do what I can to help you um and yeah uh you know there are solutions there's it's a it's a hot ticket you I can certainly link

(09:17) you with somebody who's not unlisted who can use another platform to sell it thank you yeah of course uh and what other questions do we have about anything everything before I kind of dive into kind of what's going on this week and that kind of stuff um all I'm going to talk about tonight FYI is going to kind of be buying and what what to look forward to and what you know walking through thought processes and stuff about stuff that's going on this week because we've been a little boring the last couple weeks so if there are any questions about the how

(09:52) um accounts or proxies or anything like that uh now you know this is definitely the the time to ask because most of our conversation will kind of be the the execution tonight instead of the the setup i do have a quick random question sure oh [ __ ] oh I disconnected on a different one um so I I just want kind of your thought process so I'm training one of the guys that we have in the server to specifically look for more ticket potential so he's one of my my full-time VAS that's in here um without the ticket pricing that we get from Ticket Master

(10:36) it's been a pain in the ass so what I've been trying to do is basically compare against like a prior seat data Sure tool like like uh seat data.io or whatever y uh what's your opinion on utilizing that in exchange for like the regular ticket mass pricing that we used to get the expected face value um I well okay let me let me ask you a question i don't use seat data um I walk me through what what do they actually provide like let's let's use a a well-known example like for instance Maroon 5 are they uh what

(11:19) kind of data could you pull in Maroon 5 that's relative to your question what walk me through kind of what they can what they can provide and then we can go from there so for every event that they provide support for like they don't they don't track every single event but what they mention is that they I I believe actively scrape things like uh like um StubHub and whatnot and they they track for what tickets have actually sold for in what in what Okay so you're so we're talking about comp we're talking about comps essentially uh you know and and

(11:53) just to kind of paint a picture here what he's talking about is um essentially this is this seat data will will scrape data or sales that have happened ahead of the on sale they are technically called speculative listings but essentially big brokers will quote unquote take orders at what they think a show will be at uh you know they'll sell the last row in the the back of the lower level at X uh and then once the market settles uh they can kind of fill that order and so spec listings while I I I hate them um and and just kind of what they represent they do give us kind

(12:38) of a uh a peak inside what sales could look like what demand could look like ahead of the on sale which of course is is valuable um it's not always a direct just because there's tons of comps comp sales ahead of time doesn't necessarily mean that's going to follow suit and the the the reverse is true as well um so now that I've gone on a tangent Jordan I forgot what your actual question was walk me through it again so what they are claiming and I it's it's hard to confirm this but what they're claiming is that they're not just doing speculative data like they they're claiming that they're pulling data and

(13:18) actually like assessing what tickets have actually sold for in the regular marketplace well I mean that's Are we talking about ahead of the on sale no like so like from past events for example like Maroon 5 from like 2023 so like my idea is is that we're going to take sales that were obviously I know things can change but sure as a general like as a general rule for price ceiling since we we don't know what the expected face value is going to be so we compare we compare those prior events to upcoming events on what kind of absolutely what kind of potential events have yeah and and you know one of

(13:54) the unique things here uh that kind of is a um is kind of a blanket statement for ticketing in general is that every hard rule has 500 exceptions so using Maroon 5 as an example it's going to pull data most likely from that Vegas residency they did last summer summer before I can't remember um and you know them doing a theater on a residency in Vegas is a lot different than them doing a proper tour in arenas with the setup that they're using and a new album coming out and stuff like that and and so you know the aggravating part of that is there's no direct fits in a nice

(14:39) little box answer um the the uh the the other side of that coin is that's you know figuring out all of those variables and nuances and stuff is is what makes this thing fun so you know my answer is this uh ticket master taking away seeing the cheapest and most expensive price for a tour has probably been for me the most aggravating change they've made in the last several years it makes my job infinitely harder because I don't I'm you know I I have I don't have any kind of footing whatsoever i'm literally free

(15:21) falling um and and so it makes things a lot a lot harder all the way around um and so you know it's man I want to give a I I don't I want to I don't want to just say it's different every time cuz that's not a helpful answer at the end of the day in this industry any data involving sales is useful right i mean I know none you know a lot of you none of you were around but 10 years ago you could find you know StubHub would show you the last 200 sales of a show and and they would just give it to you once everyone realized how you how useful and expensive that data is um

(16:11) they started keeping it under locking key so you know my yeah my my my simple answer is I I you know seed data is what like $14 a month or something they offer a free trial you know I personally think that anyone learning could certainly benefit from something that some of the stuff they're putting out uh I don't think that that is going to you know I don't want anyone to sign up for seat data and think well this is going to this is going to tell me exactly what I should buy and and and you know basically do

(16:51) this job for me because that's that's that's the opposite of the truth um man [ __ ] i uh it's a really tough thing to answer Jordan uh you know I'm I'm really bitter and pissed off about the pricing thing uh and especially with pricing just going up and up and up and just getting more and more out of control um you know I would personally say that that anyone trying to learn this uh seat data you know seat data is a pro you know definitely the the cheapest option to get some to dip your toe in the data pool uh for tickets um and you know I

(17:35) certainly think it's useful i I wish there was more of it do you want to do you want to give me like a specific you want to you want to grind this down a little bit give me a specific thing that like you you've seen on seat data that you're kind of like that that you're kind of wondering about well no like I'm more so trying to because with that ticket pricing getting removed it's been a super pain in the ass because we don't know what we don't know what to expect and we don't have like a massive backlog of years and decades of experience with what tickets have sold for in the past so like my whole thing

(18:13) is being able to utilize this to train somebody else to identify potentially potentially profitable events from prior sales so like if if we can see like for example we see Maroon 5 is upcoming and we see that general mission for Maroon 5 and their concert in 2024 at a standard venue was selling for 100 bucks so that we know we know that our price ceiling for maroon 5 it might sell for similar assuming all the other variables are similar uh location how hot they were etc and then we know that we should be and and and I just want to stop you right there what you just said about

(18:47) assuming that all these variables are true they're not and and so that is kind of the disconnect between why that data is useful to an extent and let me just give you two two real life examples number one uh the tour that Taylor Swift did before era's tour was the Reputation Tour in 2018 if you go back and Google uh news articles about the Reputation Tour and like ticket sales you will find a lot of articles about uh those shows not selling out giving away tickets slashing prices uh slow burn selling

(19:30) that kind of thing the Reputation Tour was you know it was the opposite of what we saw on the Aerys tour so if you're if you were using science and numbers only to get ready for the era tour and you're ba you were basing it on Taylor Swift's last uh full tour you would have missed the mark entirely uh and and I realize that's like the most extreme example here's another example uh I was going through some of my sales from Laala Palooa after shows from uh a couple years ago to to get ready for La Palooa after shows this year I came across a sale at House of

(20:15) Blue Chicago capacity 1,200 people for a little known artist named Sabrina Carpenter that I sold for a 75% loss in a 1,200 capacity venue in 2023 so if you know now Sabrina Carpenter is the hottest thing on earth the reason I'm giving these examples is not to say that this data is useless it is really to say I personally think there are so many variables in our control out of our control that affect ticket pricing uh you know something as silly as the Cubs game last Saturday was a $150 bleacher ticket not because they were playing somebody great

(21:08) but because it was 80° and sunny and if you're in Chicago like you want to go to the game because the weather's nice there's no number or data that can that can represent the the weather affecting ticket sales so that kind of stuff those variables it seems silly but those kind of variables matter um my actual advice if you're actually trying to train somebody um create your own data uh you know if you go into a show and and don't buy something uh write it down jot it down on a spreadsheet the the section in row what the cost was and then every two weeks go

(21:53) and check what the price is on StubHub and how many tickets were left in that section the section next door that kind of stuff is it tedious yes can chat GPT or AI or something probably make it easier absolutely i'm not talented enough in that area to to to advise on that but I do think that the people that are really uh pulling useful data uh they're they're creating it themselves whether it's it's via automation of some kind or manually uh but in this day and age I just think things are changing at such a rapid pace that some of those variables will will be a pretty big factor um I

(22:35) realize that is a not a helpful helpful answer at all but I I I don't I know a lot of guys swear by the numbers i think tickets are an emotional product um it is emotionally tied emotionally charged and so I think personally it is really hard to directly place numbers in line with an emotional product like that not saying numbers don't matter or science um doesn't matter here i'm just saying I think there are so many variables that um are emotionally tied uh that factor into the price that I I just think uh it's not as black and white as uh what seed data

(23:21) might spit out that's completely fair uh yeah again I realize like I realize it's not a I that's not like a helpful answer but as far as zooming out and and discussing and educating um you know I I think big picture the people that make money in this industry like real money that turned into a career um they take the time and the effort to figure out the Why uh you know most people will see a show as hot oh I'll buy that next time but they don't take the time to figure out why like why is this event hot why how did it get here why did the ERA tour get as hot as it did because at

(24:12) one time it it was a pretty regular stadium show uh and so the figuring out the why I think and that thought process um of figuring out why did Travis Scott do so poorly last year uh we all know he did and now people most people will never buy him again but like very few people took the time to dive into why something like that happens and I just think the why in tickets uh is is really mega important um now that I've uh given Jordan a extremely unhelpful answer uh any other questions i want to talk about you know some of the stuff that's going on sale this week uh instead of just boring you

(24:58) with with jibber jabber of my ticket philosophy and [ __ ] um any other kind of mechanical process setup questions before we dive into uh a little execution on what's going on sale this week do you put any value in um the SMSOTP like text chest creating accounts with them or holding on to those lines at this point i do um yeah I I mean I have a a ton of lines with uh text again to add color for anybody that's wondering there are specific services um that uh are ticket focused that uh give you a a working phone number not a Google voice or a a you know a voiceover IP number uh but a an actual

(25:51) working phone number with a SIM card um attached that works for all things that you need a phone number for on Ticketm faster um so do I put stock in them yes uh CE Heroes has been you know the last 6 months or so Se Heroes seems to [ __ ] the bed anytime there's a major on sale which is there's nothing more infuriating um but so I personally prefer Text Chest but yes I I do because a lot of reasons um you know I think uh I don't have any solid proof of this but I I think that changing the phone number um on a ticket master account at this point is damaging to Q

(26:37) position and account strength uh I do think uh so I think that you know some people will just grab the number to create the account and then you know oh I can I can join a queue with you know email transfer so you know they they I'll save the money and so they just drop the number um which yeah so I do put stock in that i realize that not everyone has the budget uh it's you know it's it's obviously a more expensive option but um as we've seen before there can be you know that that that email OTP can be dropped at the you know at the

(27:17) drop of a dime uh and and you know we suddenly find ourselves with only text OTP i don't personally think everything I've heard is that the reason they had to get rid of text only OTP was because the the cost associated with doing that was astronomical and not sustainable long term on the large scale that ticket masters doing it so I personally think the email OTP is here to stay for for better or worse but um I I am I always do it better safe than sorry so So I I do keep my lines i do you know they come

(27:53) in handy for other things uh but yeah I I uh I try not to I try to keep my foundation steady even when Ticket Master is making crazy changes and going all over the place uh instead of trying to flail around um and try to you know follow their every move with uh you know I'm going to cut take a shortcut here and take a shortcut here uh I'd rather just do the safe than sorry so yes I I I have kept my text chest lines i prefer text chest over sea heroes um and yeah I mean I I have a a ton of lines with them which is a tough monthly bill but it's uh you know it's

(28:37) cost of doing business what's what's the current situation for you with with with OTPs and phone numbers are you debating on keeping what you have looking thinking about adding them what's your Where did that question stem from um I was just wondering cuz I got the email from text chest about how they believe it affects the Q position having a active OTP number yep so I previously had seed heroes and text chest so I dropped my seat heroes and just hung on to my text chest numbers i think that's the right move yep yeah so I was just wondering if I should drop the text chest as well or if there's some value

(29:25) no I mean I I you know I think uh I didn't even realize they had said that publicly but um you know I firmly believe that i I think that uh you know it just again if you're thinking about a normal fan your average Joemo who goes to the occasional concert uh you know how many people are are getting a new phone number in 2025 how many people are updating their phone number in 2025 like does it happen sure you get a crazy X or whatever you got to change your number but it doesn't happen super often and so

(30:01) you know from a legitimate fan point of view and looking like a fan it's certainly suspicious if um if that phone number suddenly changes uh and so I can absolutely you know I would absolutely see how it it would be um it would I wouldn't want to say drastically affect but definitely affect the the the strength of the account for sure for my Seat Heroes accounts I didn't actually switch phone numbers i just totally dropped it and then just I don't have any SMS access on those accounts at all do you think I'm running a risk of not being able to transfer those um I I

(30:42) think you are personally just because uh you know they could they could all of a sudden decide that you know you can't do XYZ unless you know they uh something that's happened to me previously is um they for whatever reason decided that uh you know we need you to confirm XYZ and they won't let you do it over email i mean if something like that ever happened and you had really important tickets on there could you create a link absolutely is it running a risk of a headache and other issues yes um I always try to think worst case scenario there so yeah I mean

(31:28) you could definitely get yourself in a pickle is it likely no but will it does it only take one of those to really make you regret doing it yeah for sure yeah makes sense thank you yeah absolutely um any other questions before we're going to quickly uh just kind of run over what's going on tomorrow and the rest of the week um any other questions about anything else before we do that cool so we talked about Addison Ray um there is a call up uh already for um for her let's see um make sure that it got posted

(32:15) um oh sorry uh Renee Rap is uh uh getting all these all these YouTuber Tik Tok people confused uh so Renee Rap is the the call that went up today uh she had a gap a very weird gap pre-sale uh this morning you had to have a Gap Mastercard and all my years have never seen that ever happen uh but what you should be concerned about is making sure that you signed up for the artist pre-sale that goes live on Thursday the deadline to sign up is tonight at like 11:00 if you have not done it make sure you do it the link is in uh my channel Chokey Tickets

(33:00) um you can select up to three shows per account if you only have one account um you know those three shows are going to be the only shows that um that you'll be able to get into the queue for so you know if you're new and you only have a couple accounts maybe you only have one account my suggestion to you would be to pick three shows that are in three different time zones pick an East Coast show a Midwest show and a West Coast show that way uh you have those spread out and you can focus on one show per hour and kind of do it that way uh a lot

(33:40) of people don't think ahead and they sign up for three East Coast shows and they get a little overwhelmed because they don't have the capa uh capacity to do stuff like that which is okay when you're starting out um so just running through that a little bit because I get DMs all the time they're like I have no idea what show to sign up for you know there are 30 choices you know how should I be looking at this uh obviously uh major cities are always a good bet chicago New York LA Dallas etc you know the upside there is obviously there's more money and attention on those cities

(34:20) and they have a you know they have a bigger chance of having a higher uh resale price the downside on that and something that you should consider is those major cities Madison Square Garden Boston Garden um etc are going to have the largest Q size by default so I tend to recommend if you can only do a couple of shows or a couple of signups you know I always recommend trying to zigg uh when your competition is zagging and sign up for some of those smaller cities uh that uh you know might have a smaller queue and give you a better chance to

(35:07) obtain inventory that would be profitable uh that's a personal choice upside versus downside but I you know I recommend uh I hardly ever search Madison Square Garden uh when it's on a tour because I know it's going to have the biggest queue it's going to be the most expensive and it's probably going to be the toughest uh to get to cart so you know I'll choose Charleston South Carolina or Baltimore Maryland uh just to in hopes of finding a smaller queue so when you're signing up for stuff and you get to select XYZ show uh think about stuff like that uh think about

(35:46) kind of what your competition might be doing and how you can do something a little different than that um moving on to Maroon 5 who also have a pre-sale tomorrow i mentioned the fan club that you can sign up for that is the very first crack at tickets tomorrow morning at 10:00 a.

(36:07) m local time uh that fan club is $49 and is a four ticket limit which means that you are paying an assuming you get four tickets you're paying an extra $12.50 per ticket on that fourpack um you know historically Maroon 5 allocates uh you know the the floor area and the the best lower level seats to their fan club uh and and that they have done that forever uh I personally think uh that it's worth a risk you know the fan club queue is going to be smaller than your your regular queue just because there's a cost involved it's pay to play so to

(36:46) speak um so uh I would certainly say that you know doing one of those fan clubs is is certainly worth the risk uh but that's just me and everybody's cash flow situation is different at noon uh Maroon 5 will do a separate pre-sale for their mailing list we don't really know how this is going to go yet uh but my suggestion would be as I mentioned to go to their website and sign up for their mailing list just in case uh because it'll probably be just like a generic code maroon 25 or whatever but sometimes you get lucky and they will send out

(37:22) unique codes and if you're on the mailing list that gives you an immediate advantage over folks that assumed it was going to be generic and now they're out of luck and can't participate so we have two different rounds of Maroon 5 tomorrow i believe we have another pre-sale on Thursday um and then public sale Friday uh you know they have a new record coming out uh the first round of their Vegas residency uh a little bit ago uh surprised some people on how well it did uh I certainly think there's potential for money here maroon 5 has a a really

(37:56) dedicated long-term long-term term and longtime fan base um so uh you know I think there's definitely money to be made uh obviously pricing is a big thing and Maroon 5 has been around a long time and I have a feeling that it's going to be you know if I had to guess probably like 79 to like 379 or something insane uh so you know I certainly not a buy anything situation i would need to see you know what those price uh breaks look like but I think stuff on the floor uh and then some really good lower level seats are a great bet uh and then if they happen to have some cheaper stuff in the back of

(38:43) the lower level on a price break at like maybe $125 uh I think you know that could definitely do do something if you know if if we open it and every single lower level seat is $250 you know I think that's uh that's that's a little that's a little tough for me and so then I would I would recommend kind of premium seats only and that's kind of why practice makes perfect here like you need to be especially without the pricing where I I don't even know what price stadium you know what price universe we're working in uh you know it's important that even if you don't plan on buying anything uh just going

(39:23) through the motion of reading the write up understanding what the buy targets are uh getting through Q and then just kind of identifying and looking through a live seating chart um that takes a lot of practice doing in real time to uh get the hang of and so even if you don't buy anything um window shopping in tickets is free and so there's nothing wrong with just going through the process of carting something and then dropping it or not purchasing it uh that is free practice as far as I'm concerned so I like Maroon 5 to a degree i don't think

(39:59) it'll be priced quite um quite well enough to be uh something to be super duper excited about but I do think that there will be some big money in those good floors and good lower level seats uh which will probably uh only be available in the fan club so uh if you're looking for a risk tomorrow uh you know I think that $49 is a decent risk to um to have and and just so you know if you buy the fan club they give you a unique code um in you know you I think it's inside the fan club uh they they they they provide it for you but that code is not show specific so you

(40:42) could use it uh on the east coast and if you didn't find something you wanted you could use it in the west coast use it uh later in the day so that code you know will will work on any show but you only get one order of four tickets there so I think that's a great bet and it's a it's a great way to practice um if if you've never done a you know a paid fan club situation like that uh let's see um um uh uh college football um I don't recall if we talked about college football last time uh we will start to see a bunch of

(41:39) team most college football teams put their tickets on sale in July most college football teams use a non- ticketmaster site called Pacquolan P A C I O L A N uh to put their tickets on sale uh it is a very frustrating website but it's also it goes under the radar a lot because it's not Ticket Master and it's not in your face and most people miss it so uh immediate stuff on college football um uh Ohio State will put their home games on sale on Friday that is a public sale the big game there is uh Ohio State

(42:20) Michigan uh that's obviously one of the biggest if not the biggest rivalry in college football um and uh they do a public sale every year there are seats not a ton um students faculty alumni all get unique code pre-sales to uh buy ahead of everybody else uh but um that is on Friday at 10:00 a.

(42:48) m eastern and that is certainly something worth looking at uh for the Ohio State Michigan game um so we'll talk about that a little bit uh let's see um one of my favorite thing that's things that is on sale tomorrow or this week is Dolly Parton is uh doing a residency six shows to start there will definitely be more added uh in Las Vegas now for those of you who might only know of Dolly Parton because of a certain part of her body uh I just want to um educate you a little bit that Dolly Parton is a a country music legend um and the people that love Dolly Parton have money and and are certainly willing to spend it and go to Vegas um there

(43:38) will be some insanely priced tickets uh a lot of the tickets here will be insanely priced but if there is uh some cheap some cheaper stuff I would probably be a buyer of anything under $200 a ticket or 150 a ticket depending on how what that looked like but there are six shows going on sale tomorrow i believe it's noon uh Vegas time which is uh I believe 300 p.

(44:10) m eastern don't quote me on that uh there will be a write up for Dolly i love Dolly i think what's going to happen here is um a lot of the younger sneaker head type folks are probably going to skip it um because they don't know who Dolly is or how important she is and then once it uh once the first shows do incredibly well and she adds more shows as Vegas tends to do uh everybody will jump on the added shows much like you saw with the Eagles when they played Sphere uh they did well all the way through that Sphere run a yearong uh but those first 12 Eagle shows that a lot of people faded um you know were were red red hot uh and

(44:49) so I think something similar might happen with these Dolly Parton shows tomorrow um and and I think that there's a whole generation of ticket uh new ticket folks that do not realize how important Dolly Parton is or how big her fan base is we'll see what pricing looks like if everything in the building is you know uh $315 and above then I'm not really interested but if there's some cheaper stuff like under $200 um I'm certainly interested uh especially uh and as always in Vegas you want to stay away from like a Thursday night show and you want to focus on a

(45:25) Friday or Saturday because if you've ever been to Vegas you know that a Thursday night in Vegas is a different situation than a Saturday night in Vegas so I love Dolly Parton tomorrow we'll have it right up for that um there is uh the um DJ O pronounced Joe has uh it's the uh the kid from Stranger Things who has a huge following uh and has done very well he has two shows going on sale in Texas tomorrow one in Dallas one in Houston the Houston show has a significantly smaller capacity at 3,000 versus Dallas at 8,000 i would probably

(46:02) expect an added show in Houston uh but that is something else that uh can certainly be looked at tomorrow um I would probably I'll probably definitely look at Houston over Dallas uh but again these are general admission venues so uh you need to remember that with GA shows because every ticket is the same that some you know it it brings out the other undercutters and the scared money and so when you buy GA shows you need to assume that you're going to have to hold it for a little bit while some of those uh you know scared sellers new sellers uh what have

(46:42) you uh clear out a little bit uh and and then you can start to hopefully see a decent ROI uh but DJO pronounced Joe uh is also on sale tomorrow uh and I will most likely have a short write up for that as well um let's see um the other thing that that I want to just mention uh that I probably will not do a write up for but I wanted to mention it for th for folks that are here uh is uh WWE has two shows going on sale tomorrow uh one is Monday Night Raw at Bar Clay Center in New York one is Friday night

(47:22) Smackdown at the Credential Center in New Jersey the significance here is SummerSlam is happening at Metife Stadium in New Jersey the Smackdown at Credential is the night before SummerSlam and then the Raw after is at Barlays the night after SummerSlam um if you don't follow WWE this may not make a ton of sense to you summerslam is the second biggest event of the year for WWE behind Wrestlemania um it is two nights this year for the first time ever wwe is about as hot as as it's ever been it's also more expensive than it's ever been um my focus tomorrow would definitely be

(48:05) that Barlay show um you know New York City is the number one wrestling market in the country with Chicago at number two and uh you will have you know probably 50,000 fans traveling from out of state out of the country out of the continent to be at SummerSlam and all of them will want to be at that raw following at Barclays the next night um I expect it to be really really really expensive um and you know I will definitely be looking for cheaper stuff there you know something maybe like uppers under $100 and lowers maybe at

(48:49) under like I don't know $150 and that's even that's expensive uh but it is a it is a special show um the Smackdown will have demand as well but uh you know it is uh kind of a uh it's Smackdown's going to be a commercial for SummerSlam the next night that's going to be the the main promotion uh versus Raw which is going to kind of build off of what happens so if you're a fan Raw the next night is going to be more important than um the the the show the night before uh cuz nothing significant is probably going to happen the night before it's just going to be promo um

(49:28) anyway so that's on sale as well tomorrow that will not be a write up if you are going to buy that send me a DM i'll be happy to pass along the pass the pre-sale password when it gets uh released and also uh kind of run down what my price targets would be but that's just a little Easter egg for those of you who are here tonight um you know dedicating time which I really appreciate um so I know I flew through that i will probably have two writeups at least two up tonight uh Maru for Maroon 5 and then uh uh Dolly Parton uh I might put up one for DJ Joe as well um

(50:11) but uh and then we will do um college football on Friday so a lot going on this week which is great because we haven't had a lot going on lately um with all of that said uh any questions about anything we just talked about or anything else [Music] don't Okay no problem no it's that that's totally okay um with that said uh I will remind you once more to get your um to get your Renee Rap uh entries in if you have not done that so you can participate in that artist pre-sale on Thursday uh something that I you know one thing I do want to talk about with Renee Rap a little bit that I kind of

(51:10) forgot to mention and then we'll wrap this thing up but uh so Renee rap you know I'm not you know if you read my write up I'm not super duper high on it uh I think it you know floors will be fine good lowers great lowers will be fine um but you know it's not something that I really was going to go all in on now there was this Gap pre-sale this morning that most people didn't have access to because who the hell knows anybody that has a Gap Mastercard i do not and so uh but it did give us a glimpse at pricing and pricing is much higher than I was expecting um you know

(51:45) $200 good lowers uh $100 plus uppers which I I know is kind of becoming the norm but it that does just cuz it's the norm does not mean that every single artist touring can can charge that much um prices look really really solid if you go look on StubHub right now I think that might be a little deceiving because the majority of people did not have access to the pre-sale today um and also you know we still have another pre-sale tomorrow and then the the big artist pre-sale on Thursday i think I think prices will look a lot different once all that inventory has been released um so the point in mentioning this is when

(52:28) there are pre-sales throughout the week it's important to know who has access to those pre-sales uh because uh a lot of people might FOMO you know a lot of people might um look at prices currently for Renee Rap and say "Well prices are great i'm going to buy everything.

(52:47) " Well one you know they might have released 5% of the venue today and when they dump the other 85% of the venue prices won't look as as good as they do now so that is another example of not just looking at StubHub and saying "Well this is expensive right now i'm going to buy it in the pre-sale tomorrow but understanding why uh the why of uh you know why prices are high right now there's only been one pre-sale that most people didn't have access to and then thinking through kind of the rest of the week and what that might look like uh a good exercise for those of you that want to learn go look at some Renee Rap shows

(53:27) tonight pick out some sections and jot down some prices of what StubHub or Vivid Seats says right now for resale and then after that artist sale like this time on Thursday go back and look at the exact same seats and prices and see what they look like um and that will be how doing that kind of stuff even though it's not sexy and not the most exciting thing uh that is the kind of stuff that you can do um to really educate yourself on how ticket markets move and why they fluctuate up or down in price uh learning that kind of stuff is I think a you know the one of the

(54:07) most valuable things you can do and that's really what I was kind of trying to get at when I was talking to Jordan earlier about his question about data um and so uh yeah so those of you that want to learn I think it's a great exercise go jot down some Renee uh rap stuff right now after one pre-sale and then let's see what they look like in two days after that big artist pre-sale on Thursday um I think most of those prices will probably be lower than they are right now just a hunch um so that's all that I have any questions before we put a bow on this thing

(54:51) i was wondering if I could get your opinion on two events before we wrap up yes so specifically Cage the Elephant and then also Gucci Mane in New York uh where's Gucci playing uh where was it it was in a small ass venue of like 600 people um if it's at like Bowery Ballroom that's one thing brooklyn Bowl okay uh okay that's a tough one you know hiphop hip-hop can go either way we We all kind of saw Lil Wayne crash and burn at MSG um you know Gucci Mane's a huge rapper big following that place is not very big i think it would come down to what it's priced at um and also when is the show

(55:43) if the shows in like two weeks it's a whole different story than if it's in like October um it's October okay awesome so I mean as long as like is that was reasonably priced if that Gucci Mane show was I don't know 60 70 bucks then like I'm probably I'm a buyer if if you get in there and that thing is you know 175 a ticket with uh you know kind of [ __ ] club stuff attached then I'm not as excited but I think Gucci um certainly you know that's a that's a small venue he's got a huge following he doesn't do shows very often i would

(56:22) certainly take a chance on it uh what was the other one cage the elephant cage so here's why I'm not excited about Cage the Elephant tomorrow not because Cage the Elephant doesn't make money they cuz they don't sell out um you know they are doing a an after show they're playing Lala Palooa doing an after show at um in Chicago and I kind of thought it would be one of the better performing after shows and it's really just not doing super hot right now uh now whether that's because there's too many tickets

(56:59) out there or what have you but you know La Palooa is one of the major music festivals and you know if if they can't do well in a 1,200 cap venue or wherever they're playing No they're playing Salt Shed so it's 3,000 so about the same as what they're doing on this tour you know that's with the boost of La Palooa and the extra 100,000 people in Chicago um and all that stuff you know that I I'm I'm not saying well the reason I'm not over the moon about it is because that's been that you know that kind of left a bad taste in my mouth you know I'm wondering why why aren't my people more

(57:41) excited about seeing them in that kind of environment um that's another GA tour so that's also going to be a tour where like if you buy uh the show may not sell out right away it may not you know especially in an you know a city other than New York LA Chicago uh it might take a couple days for that to sell out um and so and that's okay i do think that with Cage the Elephant if you're buying you know you should plan on uh waiting it out for some of that stuff to clear out uh and so because that is a factor I I think that um how much runway you have on a GA tour is is very

(58:24) important you know a a GA tour going on sale seven weeks you know ahead of time versus uh six months is a whole different situation just because it's a totally different timeline to uh to give some of those uh you know some of those GA tickets time to clear out the the the cheap sellers and stuff um and and so uh you know I I uh Cage can sell out those venues there's no doubt about that i do think there's so much going on if Cage was the only thing on sale tomorrow I'd probably say Skip no way everyone's going to buy it but people will be so spread out and

(59:09) thin tomorrow and the rest of the week you know Cage could go a little under the radar especially in some of those um weirder cities and and uh off the off thebeaten path cities um you know if I'm buying a tour like that I'm going to buy you know New Mexico or Boise Idaho or you know like stuff off the beaten path because those shows when they sell out you know will have the least amount of tickets for sale because it's Boise Idaho or Albuquerque New Mexico there's lots of ways to play that um I'm kind of walking you through what my pro my

(59:48) thought process would be if I was sitting down looking at the cage the elephant tour these are all the things I would wonder about um you know I certainly think yeah they can I I think the shows all sell out for sure it's going to come down to how many pe how many people buy if there are a hundred tickets on the market it's a different situation than if 25% of the venue is on the market um and so I think it'll come down a little bit to how heavy it's bought but I do think there will be some gyms on that

(1:00:21) tour of maybe some of the slower more organic sellouts that will do well simply because supply is low okay cool um with that said I will do a couple of writeups tonight uh my DMs are open i try to be a same day DM responder uh if you have a question please feel free to either tag me in chat or DM me you may have to send a friend request first um but uh other than that uh we'll have a couple of writeups and as always I appreciate all of y'all dedicating time uh I hope somebody learned something tonight uh please make sure you thank

(1:01:00) Jordan for being a great owner and taking care of y'all and always thinking about y'all and how he can make you money um because he works a very thankless job um thank you guys so much you'll hear from me a couple of more times this week and I appreciate everyone being here i'll talk to you all very soon thanks guys have a good night Turkey thanks thanks Joy appreciate y'all