August 20, 2024; General Q&A
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Video link:
This video focused on ticket reselling strategies, tools, market trends, and audience questions. Below is a detailed breakdown:
Key Topics Discussed:
Introduction:
Host encouraged attendees to bring questions for a more interactive session.
Key discussion points included ticketing tools, verified fan systems, and reselling strategies.
Ticketing Tools:
Shows on Sale:
A tool for identifying upcoming ticket pre-sales and public sales across platforms like Ticketmaster.
Recommended as the "gold standard" for professional ticket brokers.
Requires a $150/month subscription, with trial options and a referral process.
Advantages: Comprehensive listings and price range details for events.
Potential Shared Login System: Discussed server-based access but noted technical limitations with multi-user logins.
Verified Fan System:
Ticketmaster’s verified fan system reintroduced, prioritizing pre-sale access for major tours like Adele and Taylor Swift.
Historical relevance: Verified fan codes were highly profitable during previous Taylor Swift sales.
Selling Strategies:
Platforms:
Listed: Recommended for syncing tickets across major secondary markets like StubHub and Vivid Seats.
Shared insights on avoiding scams by selling through legitimate platforms rather than Facebook or local meetups.
Market Trends:
Examples of oversaturated markets (e.g., Fred Again’s tour) and the impact of additional tour dates on resale value.
Researching artist popularity, city demand, and venue capacity for optimized sales.
Market Research and Insights:
Human Behavior Analysis:
Predict fan behaviors through pop culture events, album releases, and promotional activities.
Example: Anticipating increased demand for Wicked tickets following the movie's release.
Research Tools:
Platforms like Songstats for analyzing artist streaming data and regional popularity.
Google News Alerts for tour announcements and ticketing trends.
Questions and Answers:
Advice for beginners on finding "low-hanging fruit" opportunities.
The importance of diversifying across genres and events.
Tips for identifying venue-specific opportunities by analyzing tour schedules and gaps.
Best Practices:
Check StubHub and similar platforms for real-time market trends.
Avoid using catch-all domains for Ticketmaster accounts, though they’re fine for OTP management.
Log ticket information and market trends in spreadsheets to build experience and track performance.
Closing Remarks:
Emphasis on continual learning and engagement with entertainment trends.
Encouragement for beginners to experiment, track data, and ask questions.
(00:00) the recording here and then yeah we can get started whenever you're ready okay we are good to go all right cool um hello hello nice to see you uh it looks like everybody that's here has done uh a voice call with me if that's incorrect uh please correct me so I will uh kind of skip the formalities um about who I am and what what I've done and we'll skip right into uh you know the the meat of the project tonight uh a couple of things that I'd like to discuss just from my side um and I want to preface this by saying as always um the more
(00:47) questions that you guys bring to me the more conversation and dialogue we can have uh and the more education that comes out of this whole thing um so I will fill the gap between these topics um with this or that uh but it is very helpful to me um if you guys bring questions of your own and and those can come at any point and you can uh you can jump in on the audio or if you're not in a position or don't feel comfortable on the audio uh just stick it in the uh voice chat chat uh Channel and we'll go from there um couple things I wanted to
(01:26) cover tonight um kind of the top of everybody's list of what the [ __ ] is the Fedigan tour from last week um we will talk about kind of some things that are happening with uh TM uh theq and uh subsequently uh Ticket Master accounts uh we will talk about the return of verified fan um and then we'll talk about a couple other miscellaneous things um before I get uh into a long winded uh Ted talk I want to open the floor before we start does anyone have any questions they'd like to ask off the bat um anything that you'd like to bring
(02:13) the table at the [Music] beginning uh I guess I have a question Shoki sure are you are are you a Canadian or I am not Canadian um no um I live in Chicago uh but I was born and raised uh in in Virginia so if I have a weird if I have a weird accent it's uh blame blame somebody in Virginia no the reason I asked is because um I don't I wasn't sure if they like I'm I'm familiar only with the with the Canadian kind of or specifically the Toronto machine so I was wondering if you if you uh if you were up here but okay sounds
(02:55) good your most of your like um picks are are are for American shows so that that is true that is true um I I try to stick with what I know um and and just as a broad stroke for everything that I talk about just because I don't talk about it does not mean it's not profitable um I do have some blind spots uh EDM is one uh Latin music is another uh UFC is my my other big blind spot so you you I'm I'm actively working on my building blocks of knowledge for those things along with just kind of you know the little nuances uh you know you you
(03:37) recognize I assume living up there that uh some of the stuff some of the stuff that does well in Toronto you kind of have to be involved in Toronto to understand or know that that would might that might do well um so yeah I do try to stick to what I know so the Canadian calls the European calls that kind of thing are uh kind of few and far fewer and far between versus the American stuff um yeah sure um anybody else just out of the gate Jordan do you have anything out of the gate you want to talk about always always I
(04:18) know so um a couple things uh like with Joe with yourself there like as I get more familiar Stu and able to provide more information um we will definitely be providing more information for Canadian shows as they pop up but just in general the volume for American shows is way more um yeah for chokey for yourself I was wondering um when you are looking for shows like for viable new shows pre-sales every day are you specifically looking through like just Ticket Master or are you utilizing something that is like scraping these
(04:51) websites and producing them to you and telling you what shows are coming up for the following day fantastic question um what I use and and basically the industry standard um is a a site called shows on sale exactly like it sounds s h WS o NS a l e um it has been around for gosh this will be like its 20th or 21st year it has been around uh forever um it is the the Pinnacle of exactly what you just described in that uh whatever scrape technolog whatever situation they have they accurately pull almost every pre-sale and public sale from Ticket
(05:40) Master uh e um ticket web it doesn't catch everything and therefore just as a side note when if you ever find something because SOS is the gold standard um pretty much every single broker who does this uh you know more than part time has a a subscription so if it does if somebody does not make it onto SOS um there are a lot of it gets missed or overlooked usually but yes uh shows on sale it does come with a a pricey um monthly subscription I believe it's like 150 a month or something um they do offer a trial however um here's
(06:25) why here's why that $150 a month is is necessary from where I sit um you know I've said this before but the people that simply follow my calls and that's all they look at um that's great uh that that is you know that is C that works for a lot of people other some people have day jobs they have other you know they have kids or whatever they have other situations where they can't do this full-time um but the people that really Branch out and make this a career um full-time and Beyond are the people that kind of use my calls as guidance
(07:03) they use the concepts and then they use a tool like shows on sale which um will spit out hundreds often thousands of pre-sales or public sales a day um you know on Friday when we have a culmination of public sales it is not you know all the pre-sales go on public sale on Friday it is not uncommon uh for shows on sale to reflect 2,000 to 2500 public sales to go through so essentially to give you guys a peek behind the curtain what I do essentially every day or several times a day is I go through that shows on sale list on top
(07:44) of everything else that I have that may or may not make it to shows on sale but just as kind of uh my my nighttime activity I go through that pre-sale list every single show line by line I go through that public sale list every single show line by line um I I pull out basically possibilities um or things that are unfamiliar bands I don't recognize um other things I just don't recognize uh and then I kind of put them in a pile and then I go through them one by one I dig deep into them and and then kind of curate my calls that way um
(08:20) obviously on a day where you have 700 pre-sales or a thousand pre-sales it is physically impossible for me to cover you know any anything close to all of them um I kind of have to pick the best of the best and and also the ones that I think can support an influx of people reading my call and subsequently buying for resale I have to really considered that but anyway back to the question um shows on sale is the tool I use I cannot recommend it enough um it does require a referral from a current member if that
(08:54) is something that you are interested in I happy to give you my uh referral and refer you um I certainly recommend everybody at least take it for a spin on the trial um they it is it it's been around for for 20 years and it's the Pinnacle for a reason um but it if you are looking to Branch outside of just what I call and what I recommend and you know the great thing about tickets is everybody can have their own Niche and I tell this story famously all the time but I have a buddy one of my oldest buddies in tickets he only does uh Disney on Ice
(09:33) and when it was around in uh the circus Ringling Brothers uh that's the only tickets he does and he makes six figures doing that um because he knows Disney on Ice better than anybody else in the country um so you know if if EDM is your thing and you're not getting enough EDM calls from me uh shows on sale kind of puts that in a an easy to read and digest database uh every day so you can go through and start finding your own niches and then things maybe that are one of my blind spots but something that you're very talented or very
(10:06) knowledgeable of um and that is how you get better that is how you scale that is how um you really start to um find your own footing and and and make real money doing this um there's nothing wrong with just following my calls but I am one person uh who has a a an actual life behind you know outside of this and and so I'm not able to cover everything but shows on sale is is a really great tool to help you um expand outside of of the stuff that you're reading from me Beauty and that's exactly what I wanted to know um with everybody that's
(10:45) here and everybody that's be listening to this if they're not um Savvy with detecting it and if enough people are interested we could potentially get like a a shared login for that for the server um but like for any everybody that's here right now um if you do look in like our ticket section it's not where I want it to be yet because it is a an outside Source but we have something I called daily pre-sales where it's scraping stuff daily from Ticket Master comparing things against monthly listeners providing some some details of some
(11:14) shows that are coming up um I am actually like in the works of attempting to get something like that but more robust built specifically for us so it it should be similar to what we see right now it won't have as many things as shows on sale would have because thousands of pings would be ridiculous but it should it should help filter out like a lot of like the more potential popular shows specifically absolutely specifically for artists that probably miss like a lot of um sports but a lot of artists sure yeah and and just
(11:45) something couple things I want to touch on number one um if you go to shows on sale you will immediately notice that uh it looks like a website straight out of 2004 that is because it has basically not changed its design or UI since 20 4 um however the it is very nicely organized it's easy to search and also it's not Discord based so you're not getting pinged you're literally just looking at a list of links of artists and venues and shows it also shows on sale is where I pull the uh pricing information that is included in my calls
(12:24) uh shows on sale scrapes the uh lowest price ticket and the the highest price ticket uh to give you a range to go on um so uh where did I want to go with that oh regarding getting a shared login number one uh the owner his name is Scott uh we have been friends for almost two decades um and I have tried to get a group buy or some kind of discount and have been refused uh the one thing that they do have that is slightly annoying is they have it set so that only you can share a login because obviously big Brokers have Team D dozens of people on
(13:03) their team uh but only one person can be logged in at a time uh so if someone else is logged in you can log in and kick them out however making that available uh on a public you know to a group like this may pose some challenges I'm sure we you know it can be figured out but just wanted to add that commentary okay perfect thank you yeah um anything else I was actually a great great question and actually I'm embarrassed I don't think I've talked about shows on sale uh on calls yet so that is I'm embarrassed about that but
(13:37) but thank you for bringing that up because shows on sale is a mega necessary tool um and again it only takes one show one Canadian specific show that maybe you know a lot about that I don't know a lot about it only takes one of those to to pay for several months of your show on sale membership and obviously there's uh tons of value beyond that so I do recommend at least checking that out and doing the trial so you can poke around there um anyway beyond that any questions before we dive into some other stuff cool um so in some very
(14:19) surprising uh news um it looks like we are going to get uh a new iteration of verified fan um uh being rolled out over the next probably couple of months for those of you that might be new maybe you've heard the term verified fan um verified fan is essentially a lottery type system that ticketm had set up for larger tours Adele Taylor Swift Morgan wallan your big hitters um they had that set up and it was a lottery system that was tied to your ticket master account um and and once the Taylor Swift thing kind of got out of control they they
(15:03) kind of quietly took it away the last verified fan we really had was last November which would have been the added Taylor Swift dates um so so uh yeah so Ticket Master has quietly rolled this out why is this significant because assuming that they are going to utilize verified fan in some way uh that looks like what they used to utilize it which is priority access to your biggest tours um this is kind of where verifi fan is where uh the whole phone number thing started to snowball that is why you had um people who had dozens hundreds even
(15:48) thousands of phone numbers um part of that was for the ticket master account in the queue but part of that also was to have a phone number uh for that account to enter verified fan um and and so it's you know the the very first kind of test on this was pushed out yesterday uh it is for a an early 2000s uh like uh Punk and and kind of um quote unquote emo band called The Story So Far uh I don't believe it's really a significant tour the the the verified signup process was uh much more interesting to me personally if you want to see a visual
(16:34) of what the hell I'm talking about because you have no idea Google uh something like the story so far Ticket Master verified fan or something and it'll it'll take you uh or you can just go to the story soar website actually sorry about that story soar website go to their tour and I believe it has like the sign up process there you can kind of see what I'm talking about um you get to pick three shows and then uh I believe it closes tomorrow night at like 10 o'clock and then they send out notifications if you won um and if you
(17:07) win your Ticket Master accounts gets whitelisted uh for the pre-sale this is significant because if anybody remembers previously verified fan would actually send out codes um and so the code often had value in addition to the actual tickets when we were talking about Taylor Swift verified fan codes I mean uh for the for the last batch of dates those codes were selling from anywhere from two to $3,000 a code um so and and that doesn't even guarantee that didn't even guarantee tickets now that is the extreme of all the extremes however uh
(17:48) there will not it does not appear there will be codes involved this time which means verified fan might be back the process but uh people that were actually just selling codes and relying on that uh that may uh stay dead from just kind of initial things that we've seen so far uh I'm telling you this just because for educational purposes um my guess is they're not bringing it back for fun uh they will probably use it in the near future for some kind of Big Show uh I am crossing my fingers that that it means that we might get uh a couple more
(18:26) Taylor Swift dates in the US uh added to her current dates that is a hill that I will die on um but anyway faight fan is back um if you didn't know what verified fan was uh you should uh do a little do a little Google research and read up on verified fan most of it is negative because from the fan point of view but from a ticketing point of view uh part of the reason that Taylor Swift um got to be so expensive was because all the tickets were distributed through verified fan they did such a great job of getting tickets into the hands of
(19:02) actual fans that uh it created a [ __ ] storm on the secondary because there were just no tickets anyway I'm rambling verified fans back depending on uh how you look at it uh it's either a very positive thing or a very negative thing I think it's a very positive thing um it it evens the playing field a little bit on acquiring inventory for some of these big tours um instead of just kind of hoping that you get a decent waiting room spot um any questions about verified fan new verified fan verified fan 2.0 anything like
(19:42) that not a question about verified fan but um I do have a different question though if that's all right sure yeah man um going back a second here uh again I'm not familiar with the with the American Market here so you can you go through quickly the logistics of actually selling the ticket once you actually have it especially like or online or whatever like whenever I'm researching any type of uh concert or festival or event there's a ton of scammers on Facebook um I know where to sell tickets kind of into the Toronto local area but
(20:14) but Y how do we do it remotely and like reliably well okay so you mentioned let me let me reverse that just for a second how are you selling your tickets now there's a forum um called Red Flag deals um that's that has this dedicated buy like buy and sell um section four tickets that's typically where I would look um Facebook has been like Facebook groups have been all right but those are flooded with a bunch of uh bunch of bots so I was wondering my boy my boy take a seat take a seat take a seat um okay this is Joe's ver session of servm
(20:53) aware that's okay Joe welcome we are going to get you in [ __ ] shape my man man um all right so listen um currently you are selling tickets as if the year was 2003 wow um yeah I mean I sold my first ticket in 2003 and I used to move tickets locally on like Craigslist and [ __ ] so like that's kind of that's how how dyo you are uh doing right now so um as far as the process and Logistics of selling the tickets um it is basically the same for the US and Canada um assuming we are talking about Ticket Master only there are obviously Ticket
(21:38) Master is the main pipeline you buy tickets from it's but there are other um there are other sites ticket web ecks it depends on what the venue uses for their ticketing but the process of selling the ticket and and getting the ticket to that customer the process is almost the same no matter where you live here's here's the difference um the difference but is really going to be in getting paid um unfortunately I am not going to be someone you can consult about that because again I'm American uh however I am happy to put you in touch if Jordan
(22:20) does not have cannot answer questions or uh nobody in the group can I can set you up with somebody that is Canadian who can help you with kind of some of the the the inner the logistics paperwork Etc um and that is to say almost everybody on Discord um is using a service called listed that is ly sted listed is um they are not a website you buy tickets from necessarily they are a piece of technology that takes your tickets and publishes them everywhere you can buy tickets Stubhub Vivid Seats um uh tickpick Etc there's
(23:10) like seven to 10 major ticket exchanges uh where people go to buy tickets um on the secondary Market uh not talking about Ticket Master necessarily but talking about when something sold out where people go to buy tickets so listed pushes your tickets out to all of those places at the same time um and then when they sell they con they subsequently remove that ticket from all the other places it didn't sell also you you link up your ticket master account so when you buy something it automatically gets pulled in um it is and then on top of
(23:47) all of that um you get paid you get paid when you deliver your tickets um sometimes that is right away other times there's a delay on that but um you are you are working way too hard doing Facebook and local meetup groups um and you yeah it's right for scammers it's inefficient um it's a lot of work uh I I would I cannot encourage you enough uh if you go to the ticket announcements channel uh and click on like uh the pen the pinned post and ticket announcements there is a big long post about listed what it does why it's important um and
(24:34) then there is like a 30 minute tutorial video which if it sounds ridiculous watch it two or three times because um you'll it it you'll be glad you did I'll just say that just because you don't want to make any mistakes but anyway um yeah man so uh and so go to listed um there is some paperwork in involved there's kind of an onboarding process um you do have to submit and again I don't know how Canada works but there is some some uh tax related paperwork you have to fill out um but it is the most efficient safest best way to sell your
(25:19) tickets and it is probably what 98% of the people around you on Discord uh how they are selling their tickets um so that is that is definitely something you should look into and get set up on and once you get set up and you sell a couple tickets underlisted you will very quickly wonder how the hell did I do this on Facebook groups for so long um thank you um so so I guess that was a little bit of a basic question um it's okay I have a followup one because it looks like full ride up but uh how are how are festivals um in your opinion
(25:55) there like like EDM you um it it really it depends on the festival uh broad Strokes for the most part uh post pandemic um we have definitely seen uh a decline and just overall interest in festivals not say nobody goes to festivals anymore um it it's really lineup dependent um but just to give you a couple of examples you know Coachella is obviously the king of f uh they had a they did not sell out for the first time in their history I believe this year uh if you Google Burning Man uh if you're familiar with the Burning Man festival which always is
(26:39) like an insane quick sellout uh go Google burning man they are they are there's a lot of news articles about how they are struggling to sell tickets um you know on the other side of the coin uh you probably saw news articles about chapelon at laoa and like how big her crowd was so there there is money to be made in festivals for the most part here's the problem with festivals number one almost never do we know exactly how many tickets they're going to sell if a show takes place at Madison Square Garden or Scotia Bank Arena we know it's
(27:14) going to be roughly you know 18,000 20,000 tickets when you're talking about a festival we have no idea what they're going to sell 40,000 tickets or 100,000 tickets so that's a really big question mark for our purposes that makes it very difficult um secondly and probably more importantly um almost every single Festival uh utilizes wristbands uh digital wristbands with like a chip involved uh and so obviously those can't be delivered electronically so wristbands get shipped out to your to an actual address you
(27:50) can't use the fake address there uh they typically get shipped out you know typically Festival tickets go on sale very early like six to nine months ahead of time and then the the wristbands don't get shipped until like 30 days before the festival um as with any ticket that you have shipped if anything happens to that ticket in transit to you uh they will not replace it and ship you another one it becomes a will call situation where you would actually have to go to the festival and pick it up um that is a you know obviously worst case
(28:22) scenario but there are additional risks involved when you were talking about a quote unquote hard ticket or a a physical wristband that you have to actually ship to a buyer instead of a mobile or electronic transfer situation um so for someone that is just starting out my advice is to steer clear of all things festivals until you really get your footing and know what you're doing got it thank you very much yep 100% no dude please if you have like I the like the beginner questions are not dumb because I love to talk and so I
(28:58) say something that even someone who's not a beginner it's like valuable to them so if you have more like basic questions let's let's hear them I'm I'm happy to to have a conversation but this is the kind of environment we can do that just because we're we're in a small intimate crowd which is totally fine so if you've got more stuff I can keep going and then if you want to chime in with with other quote unquote beginner questions as we go along that's totally cool please don't be embarrassed about that um I think so cool thank you I
(29:29) appreciate that um so let's see where was I where did my notes go um oh okay um uh let's see um we talk to a verified fan um maybe so Ticket Master um obviously you probably heard about the the major Ticket Master data breach that that happened maybe like two or three months ago uh it was a large number of accounts that were compromised um I think that anybody can connect the dots on what H you know where those accounts went and and what happened to them uh so Ticket Master is now kind of really trying to crack down on um just
(30:18) the entire uh stolen accounts situation because it has gotten really out of control especially with accounts that have really valuable tickets on like Taylor Swift um so what tick master has started doing is they have started basically Banning accounts from joining the queue which obviously basically um makes your account very worthless we do not know a ton about number one why they're doing it what their criteria is number two we do not know if this is forever um or if it's a temporary thing uh but they have been doing this not a
(31:00) little bit but they have been Banning um a ton of reseller accounts accounts that have displayed reseller Behavior quote unquote from entering that queue um has anybody here had any sessions suspended unable to join a queue uh has anybody run into any of these with their accounts in the last like two to three weeks yeah I had an issue I had two accounts so they could not join for a while and then just a couple days ago then they just started working again and I was like cookie switch proxies all that and it nothing yeah so nothing worked because
(31:40) essentially what they're doing is they're just Banning The Source they're they're they're putting they're they're limiting the access of the actual account so no matter where you're logging in from or what proxy you're using um the account is not um is not usable which really just kind of uh is a pain in our ass uh to be quite Frank but anyway um so that is happening uh and and it just want to kind of reiterate it's not just you I mean uh I have several people I know uh spent big time money you know tens uh tens of thousands
(32:23) of dollars on Ticket Master accounts only to have them um get you know get blocked from joining q a couple days or a week or two later um so it's a very devastating thing across kind of the entire ecosystem of of resellers um the best thing that you can do if you run into this issue is exactly what my guy just described uh kind of change foxies change your device um if nothing works and you are consistently not able to join that queue um just kind of put that account away um let it sit let it rest let it cool off
(33:04) for a month or two and then then and then try to have it join the queue again um again we do not know if this is a short-term thing or a long-term thing and we don't know um you know what else ticket Master's planning on doing um but it's a very interesting development regardless um and again it's being I'm just talking about it for educational purposes uh so yes if you do run into that it is going to be very frustrating it will probably come during an on sale that you really wanted to participate in uh my advice to
(33:45) everybody um for the time being is to actually uh start your setup a little earlier um you know even the night before before you go to bed log into your ticket master account or accounts um make sure that you can still log in and then in the morning um a little earlier actually try to join AQ um a little earlier than normal if you can just to give yourself a a little more time if something goes wrong but yeah so that is kind of another storyline that's going on um and it'll be interesting to kind of see how that shakes out uh just
(34:25) historically when Ticket Master does major uh major stuff like this on the security um and and the Q or the accounts if when they make major changes it typically means that uh they are preparing for something major or some things major to get announced uh so I'm hoping that all of this hoopla uh will result in a couple of good tours or a couple of great shows we shall see um let's see uh one thing that I just made a mental note about um last time that we had a voice call we talked a little bit about kind of the
(35:11) psychology about you know the number one question I get asked is well how do you decide what ticket to buy and and how do you know and how do I develop instincts and you know the the the unhelpful answer is I've been doing this for 22 years uh there's there's very few tickets in the world that I have not held in my hand and when you do that you it becomes kind of a second nature thing the more helpful answer is that we talked about was at the end of the day you're not really buying and reselling tickets you are trying to predict human
(35:47) behavior some of that behavior you are in control or you can actually predict some of it you're not you can't there's nothing you can do about it uh things like the weather if you're talking about a Saturday baseball game uh probably going to be a hotter game if it's 80 degrees and sunny versus if it's uh you know 55 degrees and uh a tornado warning uh so things like that but the human behavior aspect um I came across one recently and I wanted to share it of just kind of how to start thinking about things around you even if you're not in
(36:23) front of a computer on Ticket Master um obviously the Olympics just ended um and during the Olympics there were uh an excess of commercials maybe you noticed for the new Wicked movie that is coming out based on the the most popular Broadway show of all time it's not Hamilton uh Wicked and there was a ton of commercials for the new movie that comes out in Thanksgiving now why am I bringing this up because people are are uh gonna go see the wicked movie over the holidays and a lot of people are immediately gonna be like oh I want to
(37:09) go see I've never seen the Broadway show I want to go see the Broadway show uh whenever you have a pop culture item like a major motion picture that is based on something else um just the interest level the the buzz the water cooler discussion um the human behavior is going to be a lot of people are going to go see the wicked movie and then they the next logical human behavior step there is they are going to want to see um the Broadway show so I I bring that up because you should always be thinking about if you hear something on the radio
(37:52) about they're giving away tickets to somebody and you don't recognize the artist like go home and and dig deep in that artist and related artists and who have they opened for um you know this girl Chapel rone uh she was playing very small clubs uh just about 18 months ago and then she opened for Taylor Swift on a couple shows and suddenly she's the the biggest you know one of the biggest artists in the world right now or the most popular um so paying attention to pop culture things around you and trying to predict uh the the human behavior
(38:28) of people wanting to spend money to get tickets to said pop culture items um that is kind of the thought process that I want to encourage that is how um I have trained my brain to think when I am watching the Super Bowl on TV I am I am half watching the game and I am half looking past the players looking at the 40 yard line the people sitting in those seats and wondering what they paid for their seat and where it came from it drives my wife insane uh but that is how my brain works I trained my brain so the point is I encourage you to pay
(39:07) attention to pop culture things and start uh trying to think of them in a way of um how could this possibly be linked to a ticket that that that might be profitable for me um and so all of this is to say that you should if you're looking for something to do to search uh go take a look at uh you know upcoming Wicked dates for between now and like the first six months of next year because if that movie gets great reviews and is the talk of the holidays uh I would guess that every single Wicked show on tour uh in q1 and Q2 of next
(39:48) year will see a significant bump in interest and ticket sales stuff like that is um how you kind of connect the dot to buy something that maybe you uh didn't buy before haven't bought before um and and make money on it does that make sense to everybody does anyone have any questions about that that makes a ton of sense cool um and the last thing uh that I want to chat about before I want to open this thing up um you know I uh did anybody in here buy Fred again I was just talking to Jordan about this but I was trying to um I I was aing
(40:30) for some floor seats uh the Toronto show cuz I figured if uh if I couldn't sell him I was going to go but uh by time I got into the queue um it was really like the the third tier like you know like kind of the nose bleeds um he's he's playing pretty uh in a pretty large Stadium here in Toronto he's playing the Rogers and he has two dates so I got a little spooked and I kind of bailed um that was my first attempt at at at trying to get some tickets to resell so well you're you're you're already you're already off to a good start on the
(41:01) instincts because you know right the second most of the shows uh are you know none of the shows look especially great uh he added second shows when he really did not need to um I think it probably got overbought a little bit by every single person on Discord that loves uh Fred again um how do you know that though like how are you getting this information of how well it selling and um I if if you just if you just go to if you just go to stubhub.
(41:32) com uh and and search anyone but you can search Fred again when I'm talking about how it's performing on the secondary I am just talking about how prices currently look on a StubHub or a Vivid Seats or I use StubHub just for pricing but if you go take a look at StubHub you can look at the market for any show or game or anything um all his stops uh all of his stops that have not happened once the the data for previous shows is not available that's that's super valuable stuff that they don't share publicly anymore but the shows
(42:09) that have not happened you can look up anything any event that hasn't happened you can look at the market for understood understood thank you so yeah would Joe with that like in all the calls you'll see that we regularly provide StubHub links specifically for that reason so you can look and you can use that as a reference when you're buying shows as well so like obviously for shows that are pre-sales that haven't had any data yet it's kind of all speculation but for ones like if they've had a couple pre-sale shows
(42:42) already depending on how much stock they've allocated and how much more is coming out we can use StubHub as a guide for what we kind of want to be at pricewise I see so typically for the best price we're we're trying to get him at pre sale right that's that's when the best prices are and I think a lot of artists they add extra stops when they sell out for example like I went to a Noah Kahan concert not too far back and he ended up adding like another show like the next night as well as another show nearby in like London
(43:14) Ontario so I don't know what that does in terms of the resale value of of of some tickets if I were to go to that show as a reset like or no not go to that show if I were to try and flip that ticket as a reseller yeah and and that's one of uh the really there there's a bunch of kind of unknown variables that are they completely out of your control um one of them and one of the most annoying is is the added show um to answer your question about uh what's it going to do to the the the resale Market in in most cases uh it is going to bring the resale
(43:55) Market down because if we're going back to predicting human behavior predicting fan Behavior if you're a fan of Fred again and you get shut out of the original Toronto show and then you see that he has added a second date you know if the choices are go spend more than face value on the first date or go buy the second date for C like for face value you know you're going to go buy the second show for face value uh anytime that you put more Supply out into the market it is almost always going to bring down the uh the the price
(44:34) of of whatever the you know whatever the in demand product is um uh so that is you know that's one of those things it is very hard to predict I I try sometimes I get notified ahead of time uh by you know this person or that person on the inside I try to pass that along when I do know but a a lot of the time artists will just add dates kind of willy-nilly they're already in town it's already set up why not do a second one and make twice as much money um and you know there's nothing you can really do about that the best thing that
(45:13) you can do um is actually look at the tour as a whole as a as a route so when you're looking at the original dates okay he's doing Toronto on a Thursday and then he's got to be in Buffalo on Monday for his next show that you know and I check the venue website and there's nothing else happening on that on that Friday or Saturday there is totally room and there's room for him to add at least one more show he could add two shows and there's time for him uh in his tour and his production to get to the next city so if you really want to
(45:53) Deep dive into it um there are ways to kind of uh you know is does the venue have anything happening the night after uh and then also you know where's the artist going are they going you know two hours down the road or are they going 10 hours down the road um and Is it feasible for them to add a second show so yeah added shows are the worst they're very annoying um I try to predict them as best I can but uh they're you know it's some sometimes it's just a shot in the dark uh and it really does suck because a lot of the
(46:32) time uh one single show would be fine uh but when you add in two shows it's just too many tickets um so that's kind of one of the variables that that I'm I'm trying to help everybody navigate I mean if you if you guys don't mind I do I do have another question here yeah um so for for for for beginners um it seems like there's a little bit of a uh research aspect on on on kind of the popularity and you went into a lot of different variables of like um gaps between shows uh geographical area between shows um for
(47:07) beginners what are kind of like the lwh hanging fruit like would that be like kind of sports tickets or would that be like smaller axe would that be you know the big axe like what are the low hanging fruits for be for low hanging fruit for for beginners um to look out for uh the lwh hanging fruit is h two words Taylor Swift There are there is no other low hanging fruit um one of the really big misconceptions about tickets is that you click a few buttons you buy something you sell it and like suddenly you're sitting on a pile of cash it it
(47:40) just doesn't work like that um you mentioned at the beginning a little bit of research number one there is you know I've been doing this 20 plus years and there are still uh like nuances variables that that I am discovering this far into it um they you know um and um I lost the train of thought um there's a ton of variables and then yeah I mean the research aspect is critical um we did do a voice call Jordan maybe you can help me with this offline but we did one of the previous calls in here I believe one of the topics we talked
(48:24) about was basically everybody says do your own research but like what does that actually mean like what does doing your own research actually entail so there is a an entire uh voice call where we went in detail about that I listed some of the websites or apps that I use to help gauge how popular an artist is in a specific City and other things uh ways to kind of predict how popular they are um I would definitely recommend going back and listening to that Jordan May maybe you could help me figure out which which episode was the episode we
(49:00) talked about that um but uh yeah that's a really great episode for what you're talking about but I mean you know here's the thing they don't teach tickets H as a college course you know you you can't just walk into a classroom and learn how to do this the the best way to do it is to to do it um unfortunately that is you know a very frustrating way to learn learn how to do something for some people um so yeah I mean the research aspect of this is like probably the biggest piece of the puzzle I am trying to do that research at least some of
(49:40) that research aspect uh for y'all or with y'all for these calls but again going back to the beginning of the call you know I can only cover so many things and there are tons and tons and tons of profitable things uh out there um but you got to know about them to buy them and you only know what you know um so yeah you mentioned Sports um sport I would not call Sports a loow hanging fruit uh we could we we Jordan could you make a note that maybe Sports tickets would be a great topic to talk about in depth next time um but Sports tickets
(50:19) are complicated because you obviously um most the tickets go to season ticket holders uh they get a much much much lower price versus the single game prices that you're buying as a fan um H and and on top of that um a lot of sports teams will dynamically price their games so that their premium games against Rivals are significantly more expensive than uh you know a Tuesday night game against uh insert trash team here um so yeah Sports have their own complications um you know know you're also putting out money for season
(50:58) tickets uh a ton you know months and months ahead of time uh and then on top of all of that as we all know uh sports are incredibly performance-based which is very much out of your control um and and so um if you have sports tickets for a team where a star player gets injured anybody that bought Miami tickets last year when Messi got injured uh knows what I'm talking about so like because it's performance-based if something out of your control happens uh with that performance it's going to tank the value of your sports ticket um
(51:35) so there's not you know there's not a ton of low hanging fruit especially in a post Tailor Swift uh landscape where you just have so many people who got into tickets because of Taylor Swift um so it's it's very hard to find the low hanging fruit which is why research becomes uh that much more valuable because you can find lwh hanging fruit but it'll most likely be low hanging fruit than nobody you know that that you had to work to find um so anyway that's not a super helpful answer but there is a reason why there have been people in
(52:17) this industry for 20 30 40 years uh before the internet even because it's it's damn frustrating at times but it's it's real [ __ ] exciting too and there's always a ticket there's always a ticket to buy um and there's there's just the table is so big everybody can have a seat and make money so um I just want to mention Joe if you look at our uh our GI book that we have there the call for the research call is under our ticket calls and it's for June 5th that's the the heavy research one that we discussed um chokey
(52:55) with yourself just because I know Joe is relatively new here I don't believe you've ever mentioned exactly what scale you are personally at like Revenue wise and of course if that's private that's completely cool but I know you've mentioned before like you have a team you cycle through thousands of counts you've lost you've lost high five figures on events that kind of [ __ ] up before Oh so God yeah like he was just mentioning like um it's a good potential that somebody can make six plus figures in this business oh my gosh there are plenty ofp
(53:27) I started doing calls on Discord um I've been doing it for about about three years I've I've um basically post pandemic and and there are dozens and dozens of people who have dm' me and told me that uh they did not do tickets before and now they do six figures I I have uh I know people who have scaled to seven figures um doing this it requires a team and and some Financial you know Financial Solutions to do it like that that but um there is plenty of opportunity to do this as a part-time gig a full-time gig uh I have I know
(54:05) several people uh who after following my calls for 12 or 18 months uh actually quit their full-time job and do tickets full-time now um so it that the great thing about tickets is everybody wants a ticket to see something no matter who you are your grandmother wants to go see Tony Bennett rest in peace your little sister wants to go see chaperone um there is a ticket for everybody everybody wants to see something and um you know there are so many little pockets of tickets that you know Broadway Theater a lot of people do not
(54:44) touch Broadway Theater because they don't keep up with Broadway Theater they don't know anything about Broadway Theater learn Broadway Theater start paying attention to the Tony Awards and seeking out you know all these shows that won big at the Tony Awards um and and go from there um professional wrestling is a huge one um you know there is a reason that Monday Night Raw has been on the air every single Monday night since 1994 it is the longest running uh television show of all time and has more episodes Than The Simpsons
(55:19) um that it may not be your thing but you also have to put aside you cannot buy tickets with your heart you have to buy tickets with your wallet um you have to Branch out of whatever genre of music you love listening to whatever sport you like watching use that as a base a foundation um but you are going to have to Branch out into things that maybe you don't necessarily listen to uh in your spare time I've said this before on here I'll say it again for our our new uh member um the first thing that I do every single Friday morning is I wake up
(55:56) and I listen to every single new full album that comes out on Spotify every single Friday I don't listen to the entire album I will listen to anywhere from like three to seven songs um but I listen to it all just because I want to know what's going on the you know is this artist announcing a tour um if they are about to do a tour is the album good uh do people you know what did the reviews say about the album um what are fans saying about the album that is how you really dive into again human behavior and predicting hey are the fans
(56:34) going to be really into this record and are they gonna is that going to translate into butts and seats and people pulling out their wallet to spend big money to see these songs um you don't you can't answer that question if you have not heard the record and read reviews and looked at Twitter to see what fans are saying about the record um so yeah when you're talking about research I mean it it really there are ways to integrate this you know you do not have to be chained to your computer um there are music podcast NPR music
(57:06) does a fantastic weekly podcast called all songs considered um throw that on they drops every Wednesday throw that on um on your commute to work or whatever uh MPR does a NPR music does a podcast every Friday that rounds up all the biggest albums um of the the week that are being released some of which you have heard of some of which you probably never heard of um but that is how you discover new music that is how you discover the Olivia Rodrigo when she's playing clubs in you know before she's playing Arenas um that is how you you
(57:48) know that is how you find tickets to buy because you you need to immerse yourself in the culture of entertainment um and and there are ways to do that all the time um all around you just you know paying attention to pop culture Trends um you know maybe a you know maybe the VMAs are not your thing the VMAs are coming up I believe in like September maybe the end of August VMAs haven't been relevant uh since Britney Spears kissed a girl like 20 years ago at the bmas however I guarantee uh you'll watch chaperone
(58:26) perform you'll watch Olivia Rodrigo perform uh you'll watch probably Benson Boon perform and those three are probably the next three major music superstars that are going to come and be around for the next decade if you do not know that those those people you should watch the VMAs and get familiar um that kind of stuff is research does not have to be reading a college term paper about supply and demand put the record the VMAs on your VR and go back and watch those performances discover a new artist look up people who got nominated for
(59:02) best new artists that you don't know and figure out when they're touring um that is the research aspect of this it's actually a lot more exciting than research uh is normally um listening to music taking in culture um absorbing things that fans might spend money on and weeding out the shitty stuff and trying to predict this the really quality stuff that fans will pay a lot of money for that is how you buy and resell tickets I'm sorry I was uh disconnecting and and hopping back on but um did you did you say that you listen to every new
(59:42) album to determine if there's a potential for for tours and um it's not I do yes every single Friday I wake up in every single full album um I listen I don't listen to whole album but I will listen to three to seven songs um uh and because I want to be familiar with what is happening in the music landscape for instance post Malone just put out his his country record I don't know I think it came out last Friday well he's doing a country record has anybody listen to pulse Malone's new country record yeah but I love him man he's great really is
(1:00:26) great um has anyone read any of the reviews about post bolan's new record because fans you know fans are eating it up and it reflects in in uh you know his prices for his current tour that's go that that's going on um so yes I do I do listen to or try to listen to at least part of every single record that comes out every Friday um and and then also listen to um the NPR music podcast new music Friday which uh is about 30 minutes long and and kind of discusses all the big records that came out um but yeah I mean that is that's that's my
(1:01:08) research that's my Friday activity that I I do for like the first half of Friday um and I can't tell you how many new bands that I did not know of you know some of it's not because some of it's gonna be garbage right you listen to a couple songs you get the idea okay next great I don't see this ever making any money but again look at the streaming numbers how many you know how many this single came out two weeks ago and it's already got three million streams that's really impressive what else is this artist doing where are they playing W
(1:01:40) are fans talking about them on Twitter like when I talk about predicting fan Behavior human behavior uh I'm talking about kind of using the tools that you have available especially social media and Spotify um and uh [ __ ] what's the is it sound link what's the other um I forgot the name of my own app uh uh song stats s o n g s t a TS uh which is a fantastic app where you can search any artist in the world and click audience at the bottom and it will break down their streaming numbers across all social platforms by city so if you were
(1:02:23) trying to decide whether to buy X artist in Buffalo New York or Pittsburgh Pennsylvania that is a great uh thing to use to to help to help gauge that um but yeah I uh I I try to that kind of stuff is the research you the more that you are have a pulse on the current what's going on currently in live entertainment and pop culture um that will translate directly to ticket sales um any just another example real quick anybody that watched the Olympics uh maybe you saw Seline Deion do her epic comeback performance during
(1:03:05) the opening uh ceremony of the of the games uh you know if you just Googled her name and looked at Google News you would see she is heavily rumored to be in the final stages of signing a deal to do a comeback residency in Vegas um if that happened it would be a mega hot ticket I think depending on pricing uh but you get there by looking at watching the Olympics pop culture seeing that performance and then going on social media and seeing that fans are freaking out about it and all the excitement about Selen Deion um you know
(1:03:40) do I listen to Selen Deion in my spare time only when I'm watching Titanic but beyond that like that is kind of how you keep a pulse on things it does not have to be boring reading you know term papers from MIT uh it could be just keeping up with with culture that is that is coming out consuming culture and eventually you will start to learn how to separate uh possible profitable culture from maybe not so profitable culture I have a question yeah do you have any specific um preferences into when it comes to physical locations or
(1:04:22) physical venues um or cities or anything like that that you that you try so just in general my typical my typically my goto uh game plan is I try to do I I try to do what other people are not doing so if it's a major tour and and we're looking at the East Coast obviously everybody is going to go for Madison Square Garden that because it's the world's most famous arena it's New York City blah blah blah but like you know I'm gonna try to go for you know Charleston South Carolina at the same hour because between Charleston
(1:05:07) South Carolina and New York City Madison Square Garden which one of those is going to a have the smaller queue and the better chance of actually obtaining inventory and B which one's probably gonna have less tickets on the secondary Market because of Reason number reason number one um so especially in the Q era um where Q position is so important I try to almost pick the venue sometimes that I think will'll have the smallest cues because uh you know if it doesn't do you any good to get you know to to join mass
(1:05:44) square garden and then you get a q spot where you can't buy anything not saying that'll happen all the time but just kind of you know based on numbers um so it also depends on what kind of genre it is uh you know I'm gonna if it's uh R&B or rap hip hop you know that's G toell differently in Atlanta Georgia versus uh Portland Oregon you know um so there's also just kind of uh you know country music is g to sell better in Texas than it's going to in North Dakota um there are kind of obvious things that that go
(1:06:19) along with um some of this stuff as well um and and also you know I I when there are non-tick Master venues I I do try to buy non-ticket master venues only because the Q system right now is just so [ __ ] so um I I I try to adopt the uh Zig when others zag so to speak I try to buy thing you know buy venues or or places that other people are not buying or or have allocated less resources for um so yeah I mean that's not a super helpful answer but like in addition to trying to predict human behavior you're also trying to predict
(1:07:10) the behavior of your your competition so I'm trying to you know when I look at a list of a tour I'm I'm staring at that thinking okay which you know what are the top three venues that are gonna be the most popular for resellers if everybody's G to try to go for it um and and and where can I go that's not there um you know sometimes that really works out and other times it doesn't but uh less people playing in the sandbox less Cooks in the kitchen so to speak uh is typically a decent recipe for Success versus to versus trying to compete with
(1:07:47) too many other [Music] people I would also like to add for yourself Joe um we've been working on a lot better uh providing more information just generally speaking so like with the channels you'll see we have drop channels and again it's always things can always change but I'm doing stuff like I'm trying to attempt to research information as much as I can to eventually train somebody else to pass this on to them so that we can have somebody doing this basically full-time in the server assuming we get the resources to do it but it'll have little
(1:08:21) color circles next to it about what the potential profit could be for those events obviously it's never guaranteed but if something is green next to it it typically has a a higher chance of good potential profit right and you can also look at some like some informational posts off on there that are white that I think may have some potential and like Med Ethan who's in here has done that with some recent events and like in the past week he's profited like over $1 thousand dollar us just from looking at that stuff and making decisions off of
(1:08:51) that and you know just kind of add to that a little bit it it's the most important thing to remember um if you're just jumping in here is is you know it it's going to take six months at least of kind of doing this on a consistent basis to really feel comfortable in your own skin know what you're doing uh understand not what not only what you're doing but why why you're doing it that is one of the things that I really try to instill uh I don't want to be one of those people that just kind of you know hands everybody the ticket call and then
(1:09:37) everybody just blindly buys it and then they're like well now what um I I try to to teach people how to fish instead of just fishing for them there are some people who only want the the fishing to be done for them which um you know that's that's a different story but um you know it there's a large learning curve to tickets um and but I promise you it is a very worthwhile learning curve um uh for you know and the people that really put the time in and learn and ask questions about stuff and understand the why I'm doing something instead of just
(1:10:19) knowing they're doing something um those people really really really reap the benefits yeah and like for anybody that's going to be listening to this as well um obviously I'm definitely I'm no surprised I'm ticket expert I'm learning with everybody but like what I'm attempting to do with the information that we provide people is provide potential for people and then follow up with it and show people how things are actually doing so that we can actually learn and adjust calls and information going forward and then I'm keeping tabs
(1:10:53) on all this information in a separate document so we can always reference back to it so like I've looked at some more obscure things recently um and I'm also kind of a A hip-hop addict so th I've looked at some of those events recently and some more obscure things like there was an event a couple weeks ago called hippo campus that looked very interesting to me it was a very small venue capacity they're not super popular artist but the face value on those guys were $45 us and right now you can easily sell tickets uh there's very few on the
(1:11:24) secondary Market there's for about $110 us right but it was just because of the shows that they were playing and the very small capacity of the venue and then just looking at previous comps that were similar and then like another recent event would be like Jason morz like he's a popular artist but he hasn't really done a whole lot for a while he was playing an event in a very small capacity Vue with 600 people tickets to me seemed kind of expensive I didn't know how he would perform in the past because I don't have that data but I put
(1:11:57) I put an informational post out there because it's like this looks interesting um and it was in a very much his kind of place where he would sell tickets in Satanta Beach California and now on the secondary those tickets are going for over $200 us yep um and and and I'm I'm actually thrilled that that he used one of those examples because and I'm going to tell the story and then we're GNA we're going to do some uh closing comments and questions and then I'm going to let you guys go because we're on an hour and 20 minutes um I am so
(1:12:29) thrilled that you brought up hippo campus um who's from Minneapolis Minnesota by the way uh they're a fantastic band here's how I found out about Hipp uh hippo campus maybe a week and a half ago and this is not to get into politics whatsoever and I realize that you guys are you know fora for Canadians you're far removed from this but I was going I was just reading my daily like Google news kind of algorithm of just news stories and one of the news stories I came across from maybe I don't know the New York Times was um it was an
(1:13:04) article about uh all of the um like the all of the Minnesota uh bands that the newly appointed vice president uh has been known to listen to he listens to like The Replacements and and other kind of classic Minneapolis or min soda bands um and one of the Bands interviewed in that story was hippo campus and you know just because I got to know what a band like hippo campus sounds like I put on their record off Spotify immediately knew like holy [ __ ] this is catchy as hell uh this is definit this has potential like I
(1:13:46) could hear I could see this being on the radio no problem as a major single or something um and so I actually ended up uh purchasing some hippo campus tickets but that is the path that I took to get there um of I'm I'm I'm digesting culture pop culture news not necessarily directly related to tickets I'm reading an article about the bands that the new vice president enjoys from Minneapolis uh one band caught my eye and then I took that and and dug a little deeper into it and then next thing you know I'm buying say that's
(1:14:25) making a profit off of it that is a real life example that I did two weeks ago of when I'm when like you just learning how to consume pop culture you know whether it's you know whatever you're life is like whether it's reading Google News listening to podcasts you know uh integrating it into your your your morning commute or whatever it is um there are many different ways to kind of digest and absorb orb pop culture news um and that is a very small example of of uh me doing that myself and and actually it translating very quickly
(1:15:07) after that into a profitable ticket um so yeah great example and that leads me to the last thing that I want to talk about which one of the most helpful things that you can do that most people do not do uh Google news alerts you can set up a Google news alert for any word or phrase that you want and then you can tell Google how often you want uh news articles involving that word or phrase emailed to you daily weekly monthly um I have a ton of Google news alert set up for things like announces tour um pre-sale um you know various things like
(1:15:50) that and I have it daily so every day Google new Google emails me just a slew of links uh that include the phrase announces tour and it's just a ton of news links about art various artists announcing various tours but that is one way to get that pop culture news to come to you and already filtered a little bit um so that you can digest it and use it how you see fit um if you do not have Google news alerts set up I would recommend setting some up uh for just broad you can set them up for specific artists or whatever you want but I would
(1:16:29) recommend setting up for broad stroke phrases and words that will ideally get you uh tour announcements album announcements uh stuff that is relevant directly to kind of what we're doing with tickets but that is another free resource that you can use to get that stuff to you know come to your inbox as often as you want so that you can take time to to dig through it and and and pick through it and and find uh find the good stuff that that comes out of that um does that make sense to everybody any questions about
(1:17:06) [Music] that Joe Ethan any questions at all nothing for me I don't think actually I want to ask sorry this is this is off topic you still um when creating Ticket Master accounts is it okay to use like the Google catchall I was looking at the jany documentation and they were suggesting using that or is it better to IMAP like every individual Gmail to get the OTP codes it is it is better to well for are you talking about for otps or are you talking about using a catch all to to make a bunch of accounts uh for the otps for the otps that's
(1:17:51) totally okay to use a catchall um I use a catch all what he's talking about for those that don't know if you have let's just say 10 accounts uh you're going to to enter the waiting room you're going to need an OTP code uh from each of those accounts and so essentially you would have one email but set up with email forwarding to receive all those codes in one place instead of having to log into all 10 of those accounts every single time you want to enter Q um to yeah for otps catchall is fine I do not recommend
(1:18:27) using domain catchalls for actual Ticket Master emails because Ticket Master in the last couple of weeks has started those were the first ones to get banned from entering Q like we talked about earlier uh tick Master is really cracked down on uh domain catchall accounts because if you own the domain you know uh ticket.
(1:18:53) com or whatever you can create as many email addresses as you want you know hello ticket newbie goodbye at ticket newbie whatever all of those can be new email addresses and Ticket Master found a way to uh filter those out and cancel tickets and ban them so anyway don't recommend using a catchall or a domain for your Ticket Master emails but to forward all of your uh ticket account emails to one place for the purpose of OTP that's perfectly fine and that is what I do um personally okay thank you very much yep um all right guys we are approaching
(1:19:35) 90 minutes um what last minute questions do we have whether we talked about it today or not um what what questions do we have uh to kind of send us off anything um I was just wondering about the like songs on sale that you were mentioning just because I yeah I don't have access to it yet um with that inside of their platform do they provide any additional data like here's like this artist Shazam score or this artist monthly listeners the the venue capacity all that kind of stuff they do offer that it is an add-on um a rather
(1:20:13) expensive add-on I don't recall how much it is uh but I do not personally have it because it's it's it's a little too expensive I think um so I can't but they do have it it's uh it's it's a separate um it's a separate add-on I believe it's called ticket tools or something and yes it does give you data uh about the artist and I believe previous previous sales data as well um but again it's it's a little too uh expensive in my mind um and again to start out with uh song stats is is definitely going to give you a nice um a nice rounded social
(1:20:55) kind of uh you know numerical metric uh broken down by city or country or whatever you need so definitely recommend starting off with song stats and then if you grow out of that and and need something more powerful uh shows on sale does have H A pricey add-on that you can you can go down that route as well gotcha um I was just looking because uh Ethan had signed up Med for another service and he was me look at it called box office Fox I'm not sure if you're familiar with that but it yes it sounds like from what I see initially it
(1:21:31) looks kind of similar to songs on sale but also also includes some of those stats as well yeah exactly um you know I am not a data uh guy so I don't know the ins and outs my guess would be that whatever they are pulling from whatever they are scraping uh it's probably very similar in nature um another kind of entity that does something like this is called ticket tools uh that is ticket tools.
(1:22:03) IO I believe uh but ticket tools also offers data uh Data Solutions related to tickets um some people like it I believe they also have a free trial but uh yeah that's you know there there are solutions um but nobody as far as ticket Data Ticket data used to be um uh public knowledge it used to be very easily accessible StubHub would uh you know tell you everything about every ticket that's sold in the last you know 30 days or whatever and then once everybody realized how valuable that data is uh they stopped giving it away for free um
(1:22:43) teams teams and artists will use that data to more accurate you know to Better Price uh upcoming games or or concerts or stuff that data is super valuable so um but there is no Pinnacle of ticket data there is no shows on sale there's no golded standard um but there are a bunch of different people that from what I understand do it uh decently well but there is nobody that really knocks it out of the plk I had another question regarding that so like when we when we're looking at secondary markets on subhub after event has dropped their
(1:23:17) tickets Etc so obviously we can see like the sections that they indicate are hot and we can see like the lowest selling price Etc but from what I can see like unless we see actual cross events that have sold we can't really determine how many tickets are selling is that correct um Yes again that kind of goes hand in hand with what we just talked about with data the the best way to do that is um uh first of all when you go to Stubhub and you look up an event uh the first thing you want to do is go into these settings and there is a a uh
(1:23:57) something checked called recommended tickets you want to uncheck that what that does is uh recommended tickets when that is filtered on it will hide any duplicate uh tickets in the same section in row so if there are a bunch of listings in section 402 row two it will only show you the lowest price it'll essentially consolidate all those listings into just the lowest price for each section a row um which does not paint a full picture of what is available so if you are looking at subhub for pricing or to see how many
(1:24:33) tickets are on the market you want to uncheck recommended tickets in the filters on the leth hand side um and then at the top there will be a number it's like blank ticket listings that is not how many tickets but actually how many listings so from there you know if there are 500 listings you know times an average of let's just say three tickets just between two and four um you know you can assume there's 1,500 tickets on the market that's not that's not an exact science but that's a quick way to eyeball kind of how many tickets
(1:25:10) approximately on the market and if you really want to keep track of it an easy way is just have a Google spreadsheet and once a week just go through pick you know five sections and see how many ticket listings are in those sections and and keep track of it every week um that is how you really learn is I know I know it's annoying I wish there was a more automated way to do it I'm sure there is but I'm a you know I'm I'm a I'm a boomer um but you know I keeping a spreadsheet and even if you don't buy an on sale participate in the on sale go
(1:25:47) through the motions of going through Q carding something and instead of buying that Set uh jot down the section row seat numbers and then what the final cost was and then over the next how however many months till the show happens keep track every week of what the price for those seats looks like it does it go up does it go down did you make a good decision passing did you make a bad decision um you do not have to physically buy something to learn how ticket markets work um that is a great way I know it's very uh you know manual
(1:26:23) but keeping tabs on uh stuff you know how shows and tours are are performing on the secondary whether you bought them or not uh if you bought an artist in Toronto keep tabs on an East Coast show a West Coast show and a and a Midwest show as well and just keep track of it how did those shows perform compared to Toronto um I guarantee you'll learn something and and you'll have additional data that you curated yourself uh for the next time that artist or a similar artist comes through town definitely and I appreciate that
(1:27:02) for the recommended tickets I had no idea I had no idea about that so that's good to know yeah and also it's a big deal you're trying to find your tickets on StubHub to like see how they compare to other people you know if you do not uncheck that uh they might stay hidden because again it's going to hide any duplicate uh sections and rows so yeah all and it's it's annoying even if you refresh the page it'll it'll recheck Itself by default so you have to manually undo that every time but uh yeah that's definitely a great tool um
(1:27:36) all right we're past 90 minutes um I would like to put a bow on this thing I really appreciate everybody for for sticking around and listening to me talk for this long uh I I really enjoy doing these I really enjoy talking about tickets um and just educating people so it's a it's a treat for me and I hope that everybody learned something tonight um because I I I I really do I am very passionate about this um and have been since I sold my first ticket at age 16 years old um anyway any final questions before we jump off Jordan you and I um
(1:28:13) we will do a sports ticket Extravaganza uh to coincide with the start of the NFL season uh sometime in the middle of September um if that's okay with you we'll talk offline about an exact date um any final questions before we jump off Ethan's the onlyone Survivor so you have any questions at all that's okay yeah yeah I'm not I'm not looking uh Ethan thank you for sticking around I appreciate it um but yeah uh anyone that is listening you know to this later on my DMs are always open I try to be a same day DM responder sometime it's the
(1:28:52) next day um but yeah if you have questions put them in chat tag me uh send me a DM and I will do my very best to help you um thank you guys so much we will have at least one more call before the end of the week um and I'm really looking forward to helping you guys uh make some money in the future thanks so much have a great night appreciate it thanks joky you as well have a good one thanks