How To Remove Negative Feedback on Amazon

Seller feedback is a key part of your metrics as an Amazon seller. Although it is not proven, many (myself included) speculate that when you receive a negative feedback, it directly impacts your sales for up to multiple days, especially when you are a new seller with limited feedback. Having excessive negative feedback can also cause your account to get suspended. It is for these reasons that it is imperitive you monitor your seller feedback and attempt to remove any negative feedback as soon as possible.

• 1 & 2 stars are considered negative

• 3 stars is considered neutral

• 4 & 5 stars are considered positive

Where to find your seller feedback

Inside Seller Central navigate to the Menu > Performance > Feedback Manager

Here you will find all of your seller feedback. I would recommend checking this at a minimum once per week however ideally you should review it at least once per day.

How to remove negative feedback

Amazon specifically states that seller feedback is not supposed to be related to the product itself and is strictly supposed to be related to the service you provided to the customer. Being that most feedback that is provided by customers is directly related to the product itself or the shipping services provided by Amazon (not by us), we can use this to our advantage and request removal for any feedback that falls into these guidelines. Even if a negative feedback is directly related to you/your service, I would still recommend attempting to get it auto removed as 9/10 times it will be automatically without further escalation required.

1. On the right hand side of the feedback under "Actions" click on the button that says "Choose one"

1. Click on "Request removal".

2. Agree to the terms Amazon indicates about feedback removal.

This should now initiate an almost instant process and advise you if Amazon's system detects it should be auto removed. If it determines it should be (most of the time it does regardless of what the feedback says), it will strike the feedback through and it will no longer count against your metrics. If the feedback is not removed, it will advise you that it has found it meets their guidelines and they are maintaining it. If you disagree with this decision, you can appeal it and escalate to customer support. You will be required to advise the reason why you believe it should be removed and may be required to provide supporting documentation depending on the reason.